Manager, OEM Management (007063)
BASF
Shanghai, China
Posted on Nov 8, 2025
=Main Tasks=
[Key Account Management]
- Develops and maintains OEM strategy for sustainable and profitable growth to achieve OEM business sales, volume, profit and penetration rate KPI
- Identifies OEM product/application and service needs, also make action plan for target applications, then lead and monitor the activities for OEMs
- Develops and maintains extended relationships within OEM organization including technology & materials specification team and purchasing
- Guides relevant sales colleagues to develop new business and projects to Tier1s from OEMs
- Influences OEM – tier relationships in support of PM
- Monitors trends and changes that provide OEM growth opportunities and guides PM resource spending
- Initiates innovation projects and provides project management support
- Clear about supplier value chain for related OEMs
- Market Intelligence, conduct studies/analysis on market trend, competitors, products' applications and technology, service needs
- Drives and develops direct businesses with OEMs in alignment with regional strategy and sales guidelines, terms and conditions
[Internal Collaboration]
- Supports virtual global/regional ASIAN OEM team
- Supports regional coordination for assigned OEMs
- Takes the lead on new project development, transplant business within regional and global level
- Cross department cooperation with Engineering Plastic (EP) / Polyurethane (PU) or Thermoplastic Polyurethane (TPU) related BD/TD/Sales team to drive business development
[Innovations, Sustainability, Embrace Digitalization]
- Accelerates Innovation to achieve innovation sales target
- Live Sustainability: supports the Implementation of department Sustainability Roadmap in Greater China with projects acquired which includes Chemcycling, Mechanical Recycling, BMB solutions, Bio based Materials
- Embrace Digitalization: Enhances aligned use of salesforce Implement and enhances the use of Performance Material (PM) Wechat China platform for promoting more new applications, technical webinar, and customer interaction
[Others]
- Contributes to establishment of OEM positioning in support of PM growth with global business team.
- Supports resource alignment to secure new growth projects at tiers and identifies & develops new growth opportunities/targets with sales
- Supports phase gate project for approval (global, regional) with PM, and contributes to align/prioritize product & application development
- Develops OEM-relevant communication strategy, and supports key "shows" and "technology days"
=Main Requirements=
- Possess at least a Bachelor's Degree Chemical Engineering, Chemistry, Polymers or related fields
- Minimum of 8 years of experience in Account Manager, Technical sales, Application development position in Automotive Market
- Experience of leadership position and strategic business role in the organization
- Strong technical background in Engineering or Scientific discipline.
- Effective Business Reporting / Communication in English
- Handling and customer management (claims, issues, specific requests, etc.)
- Good knowledge of Engineering Plastic, PU, TPU. Specific expertise for automotive industry or auto OEM is a plus.
请时刻警惕任何可能的招聘欺诈行为！请注意，巴斯夫绝不会在任何情况下向候选人以任何形式收取任何费用。
[Key Account Management]
- Develops and maintains OEM strategy for sustainable and profitable growth to achieve OEM business sales, volume, profit and penetration rate KPI
- Identifies OEM product/application and service needs, also make action plan for target applications, then lead and monitor the activities for OEMs
- Develops and maintains extended relationships within OEM organization including technology & materials specification team and purchasing
- Guides relevant sales colleagues to develop new business and projects to Tier1s from OEMs
- Influences OEM – tier relationships in support of PM
- Monitors trends and changes that provide OEM growth opportunities and guides PM resource spending
- Initiates innovation projects and provides project management support
- Clear about supplier value chain for related OEMs
- Market Intelligence, conduct studies/analysis on market trend, competitors, products' applications and technology, service needs
- Drives and develops direct businesses with OEMs in alignment with regional strategy and sales guidelines, terms and conditions
[Internal Collaboration]
- Supports virtual global/regional ASIAN OEM team
- Supports regional coordination for assigned OEMs
- Takes the lead on new project development, transplant business within regional and global level
- Cross department cooperation with Engineering Plastic (EP) / Polyurethane (PU) or Thermoplastic Polyurethane (TPU) related BD/TD/Sales team to drive business development
[Innovations, Sustainability, Embrace Digitalization]
- Accelerates Innovation to achieve innovation sales target
- Live Sustainability: supports the Implementation of department Sustainability Roadmap in Greater China with projects acquired which includes Chemcycling, Mechanical Recycling, BMB solutions, Bio based Materials
- Embrace Digitalization: Enhances aligned use of salesforce Implement and enhances the use of Performance Material (PM) Wechat China platform for promoting more new applications, technical webinar, and customer interaction
[Others]
- Contributes to establishment of OEM positioning in support of PM growth with global business team.
- Supports resource alignment to secure new growth projects at tiers and identifies & develops new growth opportunities/targets with sales
- Supports phase gate project for approval (global, regional) with PM, and contributes to align/prioritize product & application development
- Develops OEM-relevant communication strategy, and supports key "shows" and "technology days"
=Main Requirements=
- Possess at least a Bachelor's Degree Chemical Engineering, Chemistry, Polymers or related fields
- Minimum of 8 years of experience in Account Manager, Technical sales, Application development position in Automotive Market
- Experience of leadership position and strategic business role in the organization
- Strong technical background in Engineering or Scientific discipline.
- Effective Business Reporting / Communication in English
- Handling and customer management (claims, issues, specific requests, etc.)
- Good knowledge of Engineering Plastic, PU, TPU. Specific expertise for automotive industry or auto OEM is a plus.
请时刻警惕任何可能的招聘欺诈行为！请注意，巴斯夫绝不会在任何情况下向候选人以任何形式收取任何费用。