Now hiring! MarCom Manager (Email Marketing)

Calgary, AB (Hybrid)

We are looking for a MarCom Manager (Email Marketing) to join our Agricultural Solutions team in Calgary, AB.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.

The Marketing Communications Manager - Email Marketing plays a pivotal role in shaping how customers experience BASF communications across the crop lifecycle. They lead enterprise email and website communications as a dedicated Centre of Excellence, recognizing email as a high-impact, highly scalable, and compliance-sensitive channel. This role owns email strategy, lifecycle design, standards, performance, and Salesforce Marketing Cloud execution across all BASF seed and crop protection portfolios. Centralized ownership ensures consistency, deliverability, compliance, and measurable impact while enabling BASF’s crop portfolio teams and agency partners to execute efficiently within established frameworks.

As a MarCom Manager (Email Marketing), you create chemistry by...

• Defining and leading the enterprise email and website communications strategy in support of crop portfolio priorities, seasonal execution, and grower lifecycle needs, while establishing the role of these channels within the broader customer journey to ensure alignment with brand positioning and crop marketing strategies.
• Owning lifecycle planning, cadence models, journey mapping, and audience strategy to drive relevance, consistency, and scalability across portfolios, and setting strategic direction for channel evolution including personalization, automation, and integration.
• Partnering closely with Marcom managers to translate portfolio objectives into effective email and website communication approaches while ensuring messaging accuracy, data integrity, compliance, and operational alignment.
• Leading the relationship with the Agency of Record by providing direction, guardrails, and priorities while avoiding duplication of strategic ownership.
• Acting as the primary internal point of alignment for enterprise email and website initiatives by resolving dependencies and ensuring smooth execution across teams.
• Authoring enterprise email and website best‑practice playbooks and defining standards for segmentation, preference management, QA, suppression, and compliance to ensure consistency and risk mitigation.
• Creating enablement materials and training to support Marcom managers, while continuously refining operating models to improve efficiency, scalability, and adoption.
• Defining enterprise KPIs, leading testing and optimization efforts, and translating performance insights into actionable guidance while monitoring deliverability, engagement trends, and risk indicators to proactively address issues.

If you have...

• A Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Agriculture or related field or equivalent experience (required).
• Minimum 8 years progressive experience in marketing, brand management, integrated campaign leadership or other commercial experience.
• Salesforce Marketing Cloud certification or equivalent marketing automation certifications (preferred).
• 3+ years' experience leading enterprise email marketing programs at scale (preferred).
• Experience operating in a regulated and compliance-sensitive environment (preferred).
• Skills developing best practice email campaigns that integrate key brand and campaign messaging.
• Experience with lifecycle marketing, segmentation, and journey orchestration; deliverability management, CASL compliance, preference centre management, QA.
• Experience collaborating with agencies on best practice templates, A/B testing, optimization, and performance analysis.
• Knowledge of the crop protection and seed industry, farmer, retail customers and/or a strong aptitude to learn.
• Strong documentation, enablement, and stakeholder communications skills.
• Knowledge of Salesforce Marketing Cloud, MailChimp or equivalent; CRM platforms - e.g. Salesforce Sales Cloud, HubSpot or equivalent (required)
• Familiarity with Web CMS platforms (Magnolia preferred); email testing and deliverability tools; analytics platforms e.g. Piano, GA4, Adobe Analytics or equivalent (preferred); AI-driven content tools (preferred).
• Proficiency in MS Office Suite (required).

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world’s leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2025 as one of Canada's Top Employers for eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.

Belong to Something Bigger. #belongatBASF

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact Careers.NorthAmerica@basf.com with the subject line “Recruitment Accommodation Request”.