About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees contribute to the BASF Group’s success worldwide. Our business comprises the Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions segments.

We want to contribute to a better world with enhanced quality of life for everyone. That is why we have firmly anchored the three pillars of sustainability – the economy, environment and society – into our corporate purpose, our strategy, our targets and our operations. They are the core of what we do, a driver for growth and an element of our risk management.

We believe that chemistry has a critical role to play in achieving greater sustainability. We are determined to move forward in this respect.

Our employees are at the forefront of this transformation, across every role and function in the organization. Join us today in shaping a sustainable future together.

About The Role

As a Technical Sales Representative, you will implement technical, colour and digital customer solutions, support sales acquisition by demonstration and validation of BASF solutions, development of distribution technical teams and supporting new product, digital & colour service launch within the described territory.

How You Will Do It

• Maintain required customer and distributor visit cycles, meeting objectives, and action plans based on business rules and sales priorities.

• Provide day‑to‑day technical, colour, and training support to customers and distributors within the assigned territory.

• Conduct new customer acquisition demos, including digital and colour solutions, showcasing BASF’s value propositions versus competitors.

• Support BASF and distributor sales teams in presenting technical demo outcomes to target customers.

• Implement digital and colour solutions (including Refinity) across all assigned customers.

• Identify painter skill gaps, deliver onsite training, resolve customer complaints promptly, and conduct technical vehicle inspections with reporting.

• Execute system conversions, customer trainings, and technology transfers while identifying improvement opportunities and demonstrating BASF advantages.

• Update Customer Skills Assessment and Sales Force databases regularly as required.

• Maintain required technical competencies, complete all training (including e‑learning), and collaborate with Technical Process Specialists to maximize customer productivity, efficiency, and repair quality.

What We Look For

• Either hold a tertiary qualification in Automotive Refinish or equivalent spray painter qualification. Certificate IV in Workplace Assessment and Training is preferred.

• At least 6 years of refinish industry working experience.

• Experienced in coaching and development, delivering and communicating information to a diverse audience.

• Experience in using modern auto refinish materials preferred but not essential

• Proficient in Microsoft Office, including Excel, Word, and PowerPoint.

What We Can Offer You

At BASF you get more than just compensation. Our total offer includes a wide range of elements to suit each one of our global team. By creating chemistry with us, you can look forward to:

• A diverse and inclusive environment, with an open and fair internal promotion process

• A competitive parental leave policy, regardless of gender, and a supportive return to work plan

• Give back to your community with our corporate volunteering scheme

• 4 weeks annual leave, with the offer to purchase additional leave throughout the year

• Opportunities to apply for international assignments – the perks of a global business!

Connect to Create Chemistry

If you’d like to join a diverse global business and create chemistry for a sustainable future, we want to hear from you!

Click ‘apply’ below.

BASF is proud to be a WORK180 Endorsed Employer for all women. If you’d like to know more information about how we are supporting our employees, you can view our policies and benefits here.

Offers of employment will be subject to background checks including references, police checks and may include a pre-employment medical.

Beware, Job Applicants.

At BASF, we are committed to providing a safe and transparent recruitment process. Please be aware of job scams and fraudulent job postings.

• Only apply through the official BASF Career website to ensure your application is received by us.

• Be cautious of unsolicited job offers or communications that do not come from official BASF email addresses.

• Verify any doubtful communications through our HR department.

• Never provide personal information or make payment as part of the application process.

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