| Strategic - Contribute to the development of A-EDA business strategies & execution for the South Asian Sub-region.
- Develop and implement distribution concepts in line with A-EDA business strategies to drive business growth.
- Drive “cost to serve” initiatives to ensure competitiveness for the A-EDA & ED’s GBUs in the sub-region
- Together with the Industry Business Managers, facilitating the allocation of resources in sales, production, technical support and customer service is aligned with customer requirements and sub-regional business strategy.
- Develop suitable understanding of the core industries served by ED, including lobbying and influencing the industry associations
Operational - Ensure the protection, safety and security of people and facilities of ED Dispersions.
- Lead local teams to ensure smooth day-to-day operations from forecasting, production planning, raw material procurement, and logistics operations. Proactively support the identification and implementation of strategic & operational excellence initiatives
- Improve the long-term competitiveness of A-EDA South Asia vs internal and external benchmarks. Manage working capital and fixed assets effectively. Identify, execute & monitor cost and service performance measures.
- Ensure smooth execution of CapEx and OpEx projects in line with A-EDA Target Asset Picture
- Ensure price & margins are implemented as per quick raw material & freight movements, particularly at local customers and distributors.
- Together with co-located procurement team ensure competitive and timely purchase of raw materials to ensure both business continuity & competitiveness
- Build team and individual’s competencies in agreement with ED Business Unit & SBU Heads.
- Establish and maintain high level industry contacts to ensure the most up to date market intelligence is available.
- Interact with senior management of key customers to build strong business relationships to facilitate business development with large key accounts. Lead the Network account Asian Paints for ED.
- Be responsible for ensuring compliance with respect to BASF’s license to operate in your area of responsibility(ies). Compliance, in accordance with the BASF Code of Conduct means adherence to:
(1) applicable laws and regulations (2) internal guidelines and policies, and (3) ethical business practices. Keep the Managing Director informed of any and all matters concerning or impacting Compliance from time to time. Leadership - Serve as the local disciplinary leader for Dispersions & Resins South Asia, overseeing HR matters and fostering a high‑performance culture aligned with BASF in line with CORE values & Winning Behaviors.
- Provide strong professional and operational leadership, including active management of employee performance and career development.
- Drive alignment and collaboration across organizational boundaries to maximize teamwork, integration, and organizational synergies.
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