Key Responsibilities

• Website Management
  • Oversee the performance, content, and functionality of the Abcam China website.
  • Collaborate with global teams to ensure localization and alignment with brand guidelines.
  • Monitor user experience and implement improvements to drive engagement and conversions.
• SEO (Search Engine Optimization)
  • Develop and execute SEO strategies to improve organic search rankings and traffic.
  • Conduct keyword research, on-page optimization, and technical SEO audits.
  • Track and report SEO performance metrics and continuously optimize content.
• SEM (Search Engine Marketing)
  • Plan and manage paid search campaigns (Baidu, Bing, etc.) to maximize ROI.
  • Monitor budgets, bids, and performance metrics to ensure efficiency.
  • Analyze campaign data and provide actionable insights for improvement.
• Social Media Management
  • Manage and grow Abcam China’s presence on platforms such as WeChat, RedNote, Douyin, and others.
  • Develop and execute social media campaigns to drive engagement and brand awareness.
  • Monitor performance metrics and optimize content for audience growth and interaction.
• GEO (Generative Engine Optimization)
  • Develop strategies to optimize content for AI-driven search engines and generative platforms.
  • Collaborate with global teams to implement GEO best practices across digital assets.
  • Monitor emerging trends in generative AI search and adapt strategies accordingly.
• Analytics & Reporting
  • Use tools like Google Analytics and other platforms to measure website and campaign performance.
  • Provide regular reports and recommendations to stakeholders.
• Cross-functional Collaboration
  • Work closely with global digital marketing, product, and sales teams to align digital strategies.
  • Support integrated marketing campaigns and ensure consistent messaging across channels.

Qualifications

• Bachelor’s degree in marketing, business, life sciences, biology, or related field.
• At least 8-10 years of experience in digital marketing, with a focus on website management, SEO, SEM, social media, and emerging search technologies.
• Strong knowledge of Baidu Ads, Bing Ads, SEO best practices, and familiarity with GEO concepts.
• Proficient in analytics tools (Google Analytics, Baidu Tongji, etc.).
• Excellent project management and communication skills.
• Fluent in Mandarin and English.

Preferred Skills

• Experience in life sciences or biotech industry.
• Understanding of generative AI and its impact on search optimization.
• Strong analytical mindset and data-driven decision-making.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.