Marketing Operations Specialist

A Marketing Operations Specialist manages the backend marketing systems, technology, and processes to ensure campaigns run smoothly and efficiently. Key responsibilities include managing marketing automation platforms, optimizing workflows and lead management, analyzing campaign data, and ensuring data integrity. They also support the marketing team by ensuring marketing technology and processes are properly implemented and maintained.

Core Responsibilities:

Marketing technology management: Manage and maintain the marketing tech stack, including the CRM and marketing automation platforms.

Process optimization: Introduce and refine marketing processes to increase efficiency and streamline operations.

Data analysis and reporting: Monitor campaign metrics, analyze data, and provide reports and insights to inform marketing strategy.

Lead management: Oversee the lead management process, ensuring leads are properly routed and tracked.

Collaboration: Work with various teams, including sales, creative, and IT, to ensure alignment and support marketing goals.

Budget management: May assist in managing the marketing budget and tracking spend.

Compliance and data integrity: Ensure marketing activities and data comply with relevant regulations.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.