Senior Commercial Training and Channel Engagement Manager
Beckman Coulter
1. Commercial Training & Enablement:
Needs Analysis: Conduct regular assessments to identify knowledge and skill gaps within the internal sales team and channel partners.
Program Development: Design, develop, and maintain a comprehensive curriculum, including onboarding for new hires/partners, product training, sales methodology (e.g., MEDDIC, Challenger Sale), competitive intelligence, and soft skills development.
Content Creation: Create engaging and effective training materials in various formats (e.g., e-learning modules, instructor-led sessions, video tutorials, playbooks, quick-reference guides).
Delivery & Facilitation: Deliver high-impact training sessions virtually and in-person. Manage the scheduling, logistics, and promotion of all training initiatives.
2. Channel Partner Engagement & Enablement:
Partner Onboarding: Develop and manage a streamlined and effective onboarding program for new channel partners to accelerate their time-to-revenue.
Joint Business Planning: Collaborate with key partners to develop joint business plans, setting mutual goals and identifying enablement needs.
Channel Communications: Create and distribute a regular cadence of communications (newsletters, portal updates, webinars) to keep partners informed and engaged with product updates, marketing campaigns, and incentive programs.
Partner Portal: Curate and manage the content on the partner portal, ensuring it is a valuable and go-to resource for our channel community.
Relationship Building: Act as a trusted advisor and primary point of contact for partner training and enablement needs, fostering strong, collaborative relationships.
3. Performance Measurement & ROI:
Define KPIs: Establish key performance indicators (KPIs) to measure the effectiveness of training and engagement programs (e.g., sales productivity, certification rates, partner satisfaction scores, revenue growth from trained partners).
Analyze & Report: Track, analyze, and report on program success to senior leadership, using data to make informed recommendations for continuous improvement.
Gather Feedback: Solicit and incorporate feedback from internal teams and partners to ensure programs remain relevant and impactful.
- Bachelor’s degree in medicine, life sciences, business management or a related field
- 7+ years of commercial experience with a background in either: Channel management /Commercial training/Sales management;
- Good communication and presentation skills, with the ability to command/influence a room of experienced sales professionals and channel partners.
- Demonstrable experience in designing and delivering sales and product training to both internal teams and external partners.
- Strong understanding of channel sales models and the unique dynamics of working with indirect sales partners.
Excellent presentation, facilitation, and communication skills, with the ability to engage diverse audiences.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.