• Create strategies for digital marketing in different customer segments based on their characteristics. Develop short-term tactics and implementation plans using internal and external resources.
• Implement integrated marketing approaches, effectively coordinating various digital channels such as SEM, social media(WeChat, channels), GEO and SCRM to promote target products and deliver campaign messages to the intended customers. Continuously strive to increase customer reach and engagement rates.
• Work with internal product, cross-team channel, and third-party media resources to implement plans that address customer needs, continuously improving methods to generate more leads.
• Collaborate with global teams to acquire high-quality customer engagement resources and conduct targeted promotions through localized production.
• Continuously improve customers' digital experience through data analysis, tool development, content creation, and other methods, improving brand awareness and dedication to convert business opportunities;
• Promote the use of AI tools, empowering product, marketing, and sales teams to improve work efficiency.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.