Marketing Analyst
Beckman Coulter
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Leica Microsystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Shape the Future with Us!
At Leica Microsystems, we have been shaping the future for over 175 years with groundbreaking optical and digital solutions. With a culture rooted in customer focus, innovation, and teamwork, we lead the market in microscopy, imaging, and analysis, unveiling the invisible and empowering our customers to build a better, healthier world.
Joining Leica Microsystems means contributing to scientific discoveries and supporting surgeons in making critical decisions. Our advanced microscopes and AI-based image analysis solutions enable users to gain profound insights into development and engineering challenges. Here, you will work on meaningful projects alongside passionate colleagues, driving progress and pushing the boundaries of what’s possible.
Learn about the Danaher Business System which makes everything possible.
The Marketing Analyst supports communication and marketing activities, including agency and supplier coordination, customization of email and digital campaigns, social media content development, review of multilingual materials, support for physical and virtual events, and CRM compliance management.
This position reports to the Regional Marketing Manager and is part of the Leica Global Marketing team located in São Paulo /Capital and will be an on-site role.
In this role, you will be responsable for, but not limited to:
- Event & Sponsorship Management: Coordinate client meetings and corporate kickoffs, execute the tradeshow plan, and the annual sponsorship plan, ensuring flawless execution and alignment with business objectives.
- Channel & Partner Marketing Support: Support channel partners by overseeing content sharing with distributors, ensuring alignment with global standards, and enabling co-lab marketing initiatives with partners.
- Agency, Vendor & Budget Management: Manage relationships with agencies, suppliers, and partners (Digital Marketing and Events), with full responsibility for budget control, payments, accruals, compliance approvals, contracts, and vendor onboarding.
- Campaigns & CRM Execution: Regionalize e-blasts and create, manage, and monitor marketing campaigns in SFDC (Salesforce), ensuring accurate tracking, execution, and performance analysis.
- Content & Digital Marketing Execution: Support digital campaign execution, develop engaging social media content for events and marketing materials, and review, adapt, and localize content in Portuguese, English, and Spanish for websites, brochures, and global marketing collateral.
The essential requirements of the job include:
- Professional Experience: Minimum of 2–3 years of experience in Marketing within a B2B environment, with demonstrated involvement in supporting sales teams and channel partners through marketing initiatives.
- Education: Bachelor’s degree in marketing, Business Administration, Communications, Economics, Engineering, or a related field.
- Systems & Tools Proficiency: Proven experience working with CRM and marketing automation platforms (e.g., Salesforce/SFDC, Marketing Cloud, HubSpot, Marketo or similar), including campaign creation, tracking, and reporting.
- Event Management Experience: Hands-on experience in organizing and supporting congresses, tradeshows, and marketing events, including coordination with vendors, internal stakeholders, and channel partners.
- Language Requirement: Intermediate English required to interact with global teams, follow corporate guidelines, and support regional marketing activities.
It would be a plus if you also possess Spanish language knowledge
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.