POSITION TITLE: Marketing Director

REPORTS TO: General Manager, Beckman Coulter Life Sciences, China

FUNCTION: This position leads strategic marketing, product portfolio management, lifecycle management, pricing, and commercial enablement across China to deliver sustainable growth in markets.

BASIC PURPOSE OF THIS POSITION:

The role integrates strategic marketing and product management responsibilities under one leadership scope. The Marketing Director sets market strategy, defines portfolio direction, drives launch excellence and commercial activation, and partners cross-functionally to achieve revenue, margin, and share growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The incumbent will also be responsible for, but not limiting to the following duties:

• Own the China marketing strategy and annual operating plan; translate corporate priorities into clear portfolio objectives and measurable KPIs.
• Develop quarterly business reviews and dashboards; monitor funnel, bookings, revenue, margin, and share; drive data‑based corrective actions.
• Own portfolio P&L levers jointly with Finance; prepare investment cases, forecasts, scenario analyses, and post‑launch reviews.
• Represent Voice of Customer in cross‑functional reviews; drive prioritization and trade‑off decisions to maximize customer value and ROI.
• Lead market insight generation (VoC, segment/need analysis, competitive intelligence) to inform portfolio roadmaps and investment choices.
• Define product/solution value propositions, positioning, and claims; build compelling go‑to‑market (GTM) strategies and launch plans.
• Manage full product lifecycle (plan, develop, launch, grow, optimize, phase‑out) with clear milestones, business cases, and risk mitigation.
• Partner with global Product Management and R&D to represent China market requirements and accelerate localization/adaptation for the region.
• Lead cross‑functional launch excellence: readiness reviews, training, sales toolkits, demos, clinical/application evidence, and channel enablement.
• Collaborate with Operations, Quality, Regulatory, Supply Chain, and Service to improve availability, quality, and customer experience.
• Drive pricing strategy, margin expansion, and cost optimization; implement guardrails and discount policies in partnership with Sales and Finance.
• Plan and execute integrated marketing programs (digital, events, KOL engagement, content) to generate demand and strengthen brand equity.
• Build and maintain partnerships with KOLs, research institutes, hospitals, pharma/biotech, distributors, and ecosystem technology partners.
• Ensure compliance with medical/industry regulations and ethical standards across promotions, claims, and scientific communications.
• Coach and develop a high‑performing team; foster collaboration, continuous improvement (e.g., DBS/Lean), and talent succession.

This description is a summary of principle responsibilities and is not intended to include all duties may be assigned.

WORKING RELATIONSHIPS AND CONTACTS:

• External contacts for this position include research institutes/universities, pharma/biotech companies, hospitals, clinical labs, distributors/channel partners, KOLs, and industry associations.
• Internal contacts include all marketing department staff members as well as Sales, Applications/Service, Localization, Operations/Supply Chain, Quality & Regulatory, Finance, Legal/Compliance, HR, Global Marketing.

SUPERVISION RECEIVED AND GIVEN:

Works independently with broad objectives and minimal supervision; provides regular status updates to the General Manager/China leadership. Leads a team of marketing and/or product managers; sets goals, reviews performance, and mentors team members. Some work requires deep analysis and independent judgment; most assignments involve cross‑functional coordination and leadership by influence.

ESSENTIAL QUALIFICATIONS:

EDUCATION & SKILLS:

• Bachelor’s degree or above in Life Science (e.g., Molecular Biology, Biochemistry), Biomedical/Engineering, Marketing, or Business; advanced degree preferred.
• Fluent in English and Chinese; strong business writing and presentation skills.
• Ability to manage multiple priorities and work cross-functionally in a matrix organization.

WORKING EXPERIENCE:

• 15+ years of combined Strategic Marketing and Product Management experience; 5+ years people leadership in MNC environments.
• Proven success in product launches, portfolio growth, and margin improvement within Life Science/IVD sectors.
• Experience collaborating with global teams and navigating matrix organizations.

FUNCTIONAL COMPETENCIES:

This position also requires:

• Strategic thinking and portfolio planning; market modeling and financial acumen (pricing, ROI, scenario planning).
• Customer orientation and VoC; ability to translate insights into differentiated value propositions.
• Project/program management; orchestrating cross‑functional execution to deadlines and quality standards.
• Influencing skills and stakeholder management; effective collaboration across regions and functions.
• Data‑driven decision‑making; continuous improvement mindset; resilience under pressure.

TRAVEL REQUIREMENTS:

This position may require frequent business travel based on business needs.

WORK ENVIRONMENT:

This position functions in a general office environment.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.