Senior Area Sales Manager
Job Description SummaryThe incumbent will be responsible for the sales of Pathology/Microbiology - both the consumables and instruments. He / She will work within the overall framework of the BDDS business guidelines to ensure rapid growth and increase in market share for DS in his/her territory.
Business Planning: To study the market dynamics of industry & plan retention & expansion of revenue. Segregate & develop action plan for existing & new customers as well as product lines. Identify & address competitor activity.
Business Development: To profitably grow the business for instruments & Consumables by building a strong channel partner network and pipeline of prospective customers and increase market share for BD.
Forecasting: To provide monthly forecasts for the product range and co ordinate with marketing/supply chain to ensure a healthy stock situation in the market place and prompt customer service.
Managing of both direct customer accounts and network of channel partner for order procurement, timely collection of payment ,secondary sales information and settlement of claims/dues etc.
Improve Channel partner capacity & capability by developing revenue based business plans.
Market sensing through collection & collation of data from market (Dynamics of market, Market Need & Competitor’s activity) and provide feedback to marketing from time to time.
Working with KOLs in the area in carrying out training appropriate for the market/customer.
Strengthening the over all image of BD-Diagnostic Systems.
Maintain proper MIS i.e., customer profiles, prospective client list, consumables
consumption and sales by distributor/account.
Work In close co ordination with service engineers/application specialist teams to provide superior value added service to customers.
Take on additional responsibility in form of new projects / special tasks assigned on a need / time basis.
The key challenges in this position is to drive aggressive profitable revenue & increase brand awareness, as an organization promoting best practices as a trusted partner for the industrial microbiology.
Unique Knowledge & Skills
Presentation and negotiation skills
Analytical problem solving
Persuasive Communication Skills
Ability to manage projects in Pharmaceutical, Food, Research, & government set up that involve multiple stakeholders/work on rate contracting and purchasing process
Business Manager/Product Manager
Business Analyst/Sales Coordinator
All Customers in Industrial Segment
Problem Solving and Decision Making - High and Prompt