Senior Area Sales Manager
Becton Dickinson
Job Description Summary
Senior Area Sales ManagerJob Description
A Senior Area Sales Manager (Hospital Sales) plays a critical role in managing and driving sales in the healthcare sector. Their responsibilities typically include the following:
1. Sales Strategy Development and Execution
• Create and implement sales plans to achieve assigned targets in the area.
• Analyze market trends and customer needs to identify sales opportunities.
• Collaborate with the marketing team to develop promotional strategies.
2. Business Development
• Build relationships with hospitals, healthcare professionals, and procurement teams.
• Identify and onboard new clients, including hospitals, clinics, and diagnostic centres.
• Promote and position products effectively in the hospital segment.
3. Account Management
• Maintain strong relationships with key accounts, such as hospital administrators and purchase managers.
• Negotiate contracts and pricing with hospital management.
• Address client concerns and ensure satisfaction.
4. Product Knowledge and Training
• Develop in-depth knowledge of the company’s product portfolio.
• Provide product training to the sales team and healthcare professionals when required.
• Stay updated on competitor products and market positioning.
5. Performance Monitoring
• Track and analyze sales performance within the area.
• Generate regular sales reports and forecasts for senior management.
• Monitor the effectiveness of promotional campaigns and adjust strategies accordingly.
6. Compliance and Documentation
• Ensure adherence to company policies, industry regulations, and ethical standards in sales practices.
• Maintain accurate documentation of sales activities, contracts, and client interactions.
7. Market Intelligence
• Gather market insights on competitors, pricing strategies, and new trends.
• Provide feedback to the product development and marketing teams to improve offerings.
Skills Required:
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with proficiency in sales forecasting and data analysis.
• Knowledge of the healthcare sector and hospital procurement processes.
This role is crucial for driving growth and maintaining strong client relationships in the hospital sales vertical.
Required Skills
Optional Skills
.