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Associate, Marketing Strategy



This job is no longer accepting applications

See open jobs at BlackRock.
Marketing & Communications
Brussels, Belgium
Posted on Friday, February 9, 2024

About this role

About Us

BlackRock is a global investment firm, trusted to manage more assets than any other. Our clients are companies, governments, foundations, and millions of individuals saving for retirement, their children’s educations, and a better life. We are passionate about providing products and services that can help them build a strong financial future. Our employees from around the globe are students of the market and students of technology, respectfully anti-bureaucratic, and innovative at the core.

About this role

This role is responsible for developing and executing marketing initiatives to meet objectives of the local business with a focus on Belgium and to a lesser extent Luxembourg. It involves working closely with other members of the Continental European marketing team and stakeholders across the business to promote BlackRock’s capabilities to a primarily institutional client segment and reporting into the Head of Marketing for FraBeLux.

Key areas of focus are driving to develop marketing strategies with the local and regional marketing team, developing marketing assets and executing them across the marketing mix for owned and paid media including digital, events, direct marketing, social etc.

Key responsibilities

  • Channel marketing – working cross-functionally with colleagues across the marketing team to develop marketing strategies to support business growth and deepening existing client relationships across all segments of the target audience.

  • Content marketing – creation and administration of content on websites, promotions, e-mail newsletters and other marketing communications to support the business – add new content, improving the copy, and keeping the content fresh and relevant.

  • Media planning – developing, implementing, monitoring and improving a global media strategy for the local market.

  • Product marketing – working on new product enhancements and launches, integrating messaging across all marketing channels (events, emails, client communications, collateral, digital, PR etc.)

  • Content management – initiating and leading the development and distribution of content. Helping to source global content and localize or create local content.

  • Event management – plan and manage proprietary events and 3rd party events.

  • Data driven decision making – conducting timely and insightful analysis of the results of all marketing activity to demonstrate the value it is delivering for the business and identify areas for continued enhancement.

  • Collaborative teamwork – building a strong working relationship with the regional/global counterparts to leverage broader marketing activity for the local market.

  • Process improvement – identify ways to improve the efficiency of the marketing team and champion this change.


  • Degree preferably in business studies, economics or communications / marketing

  • Ideally 3-5 years’ experience in marketing with a strong background in digital & media planning

  • Excellent spoken and written English language skills with Flemish/Dutch as a native language; additional native command of French is a strong plus

  • At least intermediate financial product and investment knowledge

  • Experience in an international environment would be a plus

Personal skills

  • Client-oriented perspective

  • Creative and self-motivated

  • Potential travel

We offer the candidate a broad range of tasks and responsibilities in a growing and promising area of the finance industry and in a dynamic and open team. If you enjoy putting your ideas into practice in an innovative and performance-orientated culture, we would look forward to hearing from you.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.

This job is no longer accepting applications

See open jobs at BlackRock.