About this role

The Team:

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

Role and Impact:

​A member of the marketing team for Canada and Latin America marketing, the Email marketing specialist maintains primary oversight and leadership of email marketing for the regions. This person is responsible for developing and executing email campaign strategies to drive engagement and growth of our marketing database. This includes working with digital, content, business partners, platform managers, operations and others to develop email marketing campaigns and scalable strategies that deepen client experience. Digital expertise, speed-to-market, strong communication skills, efficient project management and demonstrated experience in testing are required. The Email marketing specialist will play a primary role in building a strong regional platform and defining best practices for the team to build on top of the evolving landscape. This position reports to the Digital & Commercial activations lead for Canada and Latin America marketing.

Responsibilities:

• Email campaign management: Develop, implement & scale email marketing strategies aligned with business goals and target audience that drives engagement

• Audience segmentation & data management: Manage mailcodes, email segments and target lists based on client type and their preferences

• Marketing Automation: Design and manage automated email workflows like welcome campaigns, nurture tracks, drip campaigns, re-engagement campaigns, acquisition funnel etc.

• Measurement & reporting: Monitor, analyze and report on email performance metrics that align with business objectives regularly

• Testing, optimization & personalization: Conduct A/B tests and personalization tactics to improve campaign effectiveness. Use data to inform future marketing strategies.

• Center of Excellence (CoE): Be the CoE for the region and establish best practices for local marketing and sales teams. Act as a consultant and guide partners on email strategies, insights and share recommendations.

• Drive operational excellence: Create and maintain detailed documentation of email marketing processes, segmentation criteria and testing protocols. Develop SOPs for recurring tasks.

• Cross functional collaboration: Close collaboration with email marketing operations team, Eloqua platform owners and data team to identify ways to stay updated with email trends and platform updates to further improve email marketing for the region, streamline data flow and operations.

Core Skills:​

• Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven fast-paced environment

• Exceptional verbal and written communication skills, demonstrated through excellent interpersonal skills and attention to detail

Qualifications:

• Bachelor's degree required

• 4+ years of experience in email marketing or related role

• Proficiency in marketing automation platforms such as Eloqua, Eloqua Engage, and Stensul

• Strong knowledge of email best practices, segmentation strategies & database management

• Experience with HTML, CRM platforms or data visualization tools (like Tableau, PowerBI) is a plus


For New York, NY Only the salary range for this position is USD$100,000.00 - USD$135,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.


Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.