Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.

Blackstone's Marketing team protects and strengthens the Blackstone brand while advancing the firm's business objectives. The Real Estate Content Marketing Lead will serve as the bridge between Blackstone Marketing and the firm’s $315 billion Real Estate business.

In this role, you will develop and implement a global content strategy aimed at financial advisors, individual investors, and limited partners, as well as other industry stakeholders. The successful candidate will bring innovative thinking to how the business reaches and communicates with audiences across channels.

Responsibilities:

• Develop and execute a content strategy for Blackstone Real Estate. Collaborate with colleagues in Public Affairs, Private Wealth, and Institutional Client Solutions to generate content ranging from thought leadership to product marketing collateral.

• Align content to commercial priorities, high-profile announcements, and business milestones. Ensure priority messages are delivered consistently across audiences and channels.

• Partner with Real Estate leadership, Public Affairs, and Government Relations to help shape the public narrative around the business. Leverage Blackstone’s firmwide content franchises and corporate channels to amplify Real Estate narratives.

• Oversee content marketing for Blackstone’s real estate perpetual strategies—including product materials, web properties, and virtual events—in partnership with Real Estate and Private Wealth stakeholders.

• Collaborate with teams across Blackstone Marketing (Digital Strategy, Client Engagement, Design, Production, Events) to ensure flawless execution of the above tactics.

• Advise on other marketing work streams touching Blackstone Real Estate as needed, including events, advertising, and social media.

• Support content activation across appropriate channels. Monitor performance to understand what drives engagement and investor/stakeholder action. Report back to Real Estate business partners and leadership on marketing activity and key learnings.

Qualifications:

• 10+ years of relevant experience in financial services marketing with a focus on real estate.

• Experience developing and executing a content strategy for multiple channels.

• Collaborative mindset; builds strong relationships with stakeholders across teams.

• Experience interacting with C-suite executives.

• Strong writing and editing skills.

• Exceptional attention to detail.

#LI-DNI

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.

Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please email Human Resources at HR-Recruiting-Americas@Blackstone.com.

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;

• Marketing Blackstone funds to new or existing clients;

• Supervising or training securities licensed employees;

• Structuring or creating Blackstone funds/products; and

• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.

To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.