What's the role?

We are seeking a highly analytical and business-savvy Senior Finance Analyst to support our Marketing organization. This role will serve as a key financial partner to the Marketing team, providing insights, analysis, and recommendations to optimize marketing expenses, measure ROI, and guide strategic decision-making.

The ideal candidate combines strong financial modeling skills with a deep understanding of marketing investments, performance metrics, and cross-functional collaboration. They can develop and present actionable recommendations to improve marketing effectiveness, drive sales growth, and reduce risk. Using data, they will help refine campaigns to be more efficient and reach intended audiences, leverage insights from campaigns and other sources to develop new products or close gaps in existing ones, and support marketing in better understanding various target audiences.

Responsibilities

• Partner with the Marketing team to develop and manage budgets, forecasts, and long-range plans for marketing programs, campaigns, and initiatives.

• Build and maintain financial models to assess ROI, payback periods, and profitability for marketing spend across channels (digital, brand, events, partnerships, etc.).

• Provide financial insights on campaign performance, customer acquisition cost, and lifetime value.

• Support the development of business cases for new marketing initiatives, including scenario analysis and sensitivity testing.

• Analyze trends in marketing spend efficiency and identify opportunities for cost optimization or performance improvement.

• Prepare regular reports, dashboards, and presentations for senior leadership highlighting key metrics and performance drivers.

• Collaborate with cross-functional teams including Marketing, FP&A, and Data Analytics to ensure data accuracy and alignment between financial and marketing performance metrics.

• Ensure compliance with corporate financial policies and contribute to process improvements in financial planning and analysis.

You'll need to have:

• Bachelor’s degree in Finance, Accounting, Economics, or a related field (MBA or CFA preferred).

• 5–8 years of experience in finance, FP&A, or marketing finance; experience supporting a marketing function is strongly preferred.

• Proven expertise in financial modeling, forecasting, and ROI analysis supporting a Marketing department.

• Familiarity with marketing performance metrics (e.g. conversion rates, media efficiency ratios).

• Strong Excel and data analysis skills; experience with financial planning systems is a plus.

• Excellent communication and presentation skills, with the ability to translate financial insights into actionable recommendations.

• Detail-oriented, proactive, and able to manage multiple priorities in a fast-paced environment.

We'd love to see:

• Experience in a marketing-heavy industry such as consumer goods, technology, media, or retail.

• Prior work in a marketing department or finance role supporting marketing functions.

• Exposure to digital marketing metrics and tools (Google Analytics, Salesforce, etc.) is advantageous.

Why Join Us:

This is an opportunity to play a key role at the intersection of Finance and Marketing, helping drive smarter investment decisions and optimize growth. You’ll work closely with dynamic teams and have a visible impact on the company’s brand.