Director of Media Research & Insights

Bloomberg
Bloomberg

Marketing & Communications

Singapore

Posted on Jul 31, 2026
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We're looking for a Director of Media Research & Insights, who will operate independently to support the APAC Media Advertising Sales team in a fast-paced environment with tight deadlines. While primarily focused on media research and insights, this role features a future-facing capacity to support regional audience data strategy. You will act as the regional bridge to the Global Data Science team, helping to localize global models, analyze user behavior, and apply data-driven targeting approaches to support commercial outcomes. This role is for someone who is naturally curious, rigorous, and comfortable moving between technical detail and commercial impact. You should be able to explain complex analysis clearly and credibly to non-technical audiences, including senior partners and clients.
We’ll trust you to:
  • Serve as a strategic thought partner to the APAC Advertising Sales team, shaping go-to-market audience strategies and advancing high-value client opportunities through differentiated, insightful recommendations that drive commercial growth
  • Leverage Bloomberg’s proprietary audience intelligence solutions, including Bloomberg AiQ, Audience Accelerator, and Bloomberg Industry Accelerator, alongside syndicated research and digital analytics platforms to uncover actionable market opportunities, inform client strategies, and demonstrate measurable campaign effectiveness
  • Own the design and execution of ongoing quantitative and qualitative research projects, transforming audience, consumer, and industry intelligence into strategic media recommendations that influence business decisions, strengthen client relationships, and unlock new revenue opportunities
  • Develop compelling category narratives, thought leadership, and executive-level sales materials that position Bloomberg Media as a trusted partner and authority on audience behavior, industry trends, and marketing effectiveness.
  • Champion the adoption of new data capabilities, tools, and research methodologies across the region, partnering with Sales, Enablement, Product, and Marketing teams to elevate data literacy, accelerate commercial effectiveness, and scale best practices
  • Act as the APAC strategic liaison to the Global Data Science team by continuously developing the regional application of advanced audience models, behavioral analytics, and targeting frameworks to enhance client outcomes, strengthen audience strategy, and support long-term business growth
You’ll need to have:
  • Bachelor’s degree or degree equivalent qualifications
  • At least 10 years' working experience in an international media company, advertising/media agency or market research company
  • At least 5 years' research experience conducting quantitative and/or qualitative research to support audience, consumer, product or advertising-related decision making
  • Experience in media measurement using various sources including but not limited to publisher's first-party data, social media, Ipsos surveys, Google Analytics, Comscore as well as other secondary sources
  • Experience in monitoring and analyzing B2B trends and generating relevant insights to support client solutions
  • Familiarity or foundational experience with data querying languages (e.g., SQL) and a strong conceptual understanding of data science methodologies
  • Experience working alongside Data Management Platforms (DMPs), digital targeting solutions, or handling multi-source audience datasets
  • Excellent PowerPoint, Excel skills (e.g. Excel VBA). Familiarity with generative AI tools to enhance analysis and workflow efficiency
  • Proven capability to take complex, technical data outputs from data science teams and translate them into actionable commercial narratives for clients.
  • Fluency in both spoken and written English
  • Demonstrated continuous career growth within an organization
Life at Bloomberg is many things, but it’s never dull. We’re a truly global business with a diverse and inclusive workforce. We pride ourselves on being open, collaborative, and supportive, and we offer competitive compensation, comprehensive healthcare coverage, and programs to support employees and their families through all stages of life.
If this sounds like you:
Apply and let’s explore whether we’re a good match. We’ll be in touch about next steps, and in the meantime, you can learn more about us at: https://www.bloomberg.com/professional
Learn more about our office and benefits:
Bloomberg is committed to improving the communities, cities, and countries in which we work, and we support initiatives focused on hiring and developing local talent. We may prioritize candidates with legal authorization to work full-time in Singapore who do not require Bloomberg to sponsor work authorization.
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