Locations: Boston | Atlanta

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Global Email Marketing Specialist plays an important role in executing and optimizing email marketing initiatives that drive awareness, engagement, and conversion across BCG’s global audience segments. In this role, you will apply your growing technical and functional expertise to execute email campaigns, leverage data to generate actionable insights, and ensure alignment with strategic marketing priorities.

• Email Program Support & Execution: Support execution of the global email marketing calendar by tracking campaign progress, flagging roadblocks, and coordinating with stakeholders to ensure smooth delivery. Contribute to process documentation and help implement improvements that increase team efficiency.
• Cross-functional Teaming: Collaborate with teammates across Digital Channels and the broader Marketing & Communications team to align on campaign deliverables and timelines. Actively contribute in meetings and maintain open communication to ensure smooth coordination and integration across efforts.
• Project Support & Coordination: Help maintain visibility into timelines, deliverables, and status of projects by supporting team coordination efforts, sharing updates, and documenting meeting actions or expectations. Assist in ensuring alignment across campaign, digital, and content teams.
• Campaign Performance Monitoring: Track and analyze email performance metrics to identify patterns in engagement and inform future campaign enhancements. Summarize insights and collaborate with team members to iterate on messaging, audience targeting, and send timing based on learnings.
• Emerging Trends & Technology: Stay current on email marketing innovations such as AI-powered personalization, automation, and segmentation. Proactively test and share findings from new tools or platform features, and support the team in adopting relevant enhancements to improve campaign performance.

What You'll Bring

• Knowledge of email marketing platforms (e.g., Marketo, Salesforce Marketing Cloud) and marketing technology with an interest in driving impactful engagement.
• You understand email marketing strategies and have experience with producing email assets and supporting campaigns.
• You have exceptional attention to detail and demonstrate reliability by delivering consistent, high-quality output in a timely manner.
• Effectively plans and organizes work to meet deadlines, balancing multiple responsibilities while remaining adaptable to shifting priorities.
• Familiar with analytics tools and Excel. Ability to analyze and draw insight from data sets to identify trends and recommendations for improving performance of email campaigns.
• You are skilled in content strategy and have experience writing copy for digital-first formats.
• Demonstrates a structured and resourceful approach to problem solving, proactively identifying opportunities to resolve issues.
• You are a team player with a highly collaborative attitude. You build positive relationships, communicate clearly, and can adapt to others’ working styles.

Additional info

*** For US locations only ***

In the US, we have a compensation transparency approach.

Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package described below.

The base salary range for this role in Atlanta & Boston is $72,000.00 - $89,333.33

In addition to your base salary, your total compensation will include a bonus of up to 12% and a generous retirement contribution that starts at 5% and moves to 10% after 2 years.

All of our plans provide best in class coverage:
• Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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