Locations: München | Düsseldorf | Zürich

Who We Are

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. Over 60 years ago, BCG shook up the world of strategy consulting. Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you’ve become part of the Group, we’ll help you find your path, unleash your potential, effect change, and advance the world.

#jointhegroup

Attention, please! The members of our Marketing and Communications Team have something to say—every day. No wonder, considering they’re in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG’s image among clients, employees, alumni, and job applicants, as well as the media and general public. Bringing the Group’s global thought leadership to the world, they ensure that BCG expertise and studies are placed on the right channel at the right time and continuously develop our communications and marketing strategy.

What You'll Do

As a working student in Business Intelligence, you will support our Marketing and Communications team and gain hands-on experience in data-driven marketing and performance analysis. You’ll take ownership of dedicated workstreams and contribute directly to the further development of our analytics, reporting, and campaign intelligence initiatives.

Your tasks will include:

• Analyzing and monitoring communication and marketing campaigns (e.g., media relations, social media, CRM).
• Driving the deployment and adoption of BI, analytics, and AI tools across the Marketing & Communications team.
• Ensuring data quality and maintaining campaign data within our CRM system.
• Creating dashboards, reports, and evaluations – navigating our tool landscape.
• Collaborating with stakeholders from Marketing and Communication, IT, as well as other Students.

What You'll Bring

• You have strong analytical thinking skills and enjoy working with data and digital tools
• You work independently, precisely, and with a structured mindset
• You have excellent communication skills and are able to translate complex topics into clear messages – both in writing and visually (e.g., PowerPoint)
• You enjoy working in a team and taking responsibility for your projects
• You enjoy planning and organizing events.
• People are impressed with your structured, independent work style and your attention to detail.
• You’re dependable, eager to take on responsibility, and enjoy working creatively.
• You have quick powers of comprehension and excellent communication skills.
• You’re unfailingly friendly and polite in interactions with coworkers and clients.
• You have strong self-initiative and are flexible and dedicated.
• You’re open to challenges and quickly familiarize yourself with digital collaboration tools (Slack, MS Teams, Trello, Miro, Zoom, etc.).
• You confidently use AI tools like ChatGPT to enhance efficiency, creativity, and communication (prompting skills are a plus)

Who You'll Work With

You’ll be part of the Marketing Intelligence Team at BCG Central Europe. Our team combines expertise in communications, data analytics, IT, and project management. Together, we work to make marketing and communications measurable, and to develop innovative solutions that create real business impact.

Additional info

WHAT WE OFFER YOU*

• We work at the intersection of business and technology, in an environment shaped by innovation, rapid learning, and collaboration:
• Work in a highly AI-enabled environment with the opportunity to learn from cutting-edge tools and methods
• Exposure to diverse international teams and complex client challenges
• Freedom to contribute ideas and take ownership from day one
• Free beverages, fresh fruit, snacks, and cereal available daily
• Our terrace offers a space to unwind with panoramic city views
• Regular after-work events for connection and team spirit
• A centrally located office—easy to reach and surrounded by great options

*Benefits may vary by location.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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