Senior Manager, Metasearch
Brainlabs
Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.
Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
Role type: Full-time
Reporting to: VP, Social & Creative Technology
Estimated Start: November 2024
Location: Remote in the United States, EST or CST
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents. We are unable to sponsor any work authorizations for this role.
What's the role
As a Senior Manager, Metasearch, you will play a crucial role in optimizing and managing our presence on various hotel metasearch platforms. Your responsibilities will focus on enhancing our visibility, driving traffic to our website, and ultimately increasing bookings through these platforms. You will work closely with the marketing and revenue management teams to implement strategies that maximize our hotel's performance in metasearch channels.
So, tell me about the company
Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.
To learn more about what it’s like to be a Brainlabber, check out our culture code.
What you do
- Monitor and manage our presence on popular hotel metasearch engines (e.g., Google Hotel Ads, TripAdvisor, Trivago, Kayak)
- Serve as an advisor and oversee manual activation of OTA and metasearch campaigns
- Analyze OTA performance and determine where bookings can be filled most efficiently
- Think outside of OTA and metasearch and recommend other channels when appropriate to decrease cost per booking overall
- Work across internal tech, data ,and media teams on needs
- Ensure that images, descriptions, and other content accurately represent the hotel's offerings and amenities
- Be proactive in seeking opportunities to glean insights, share recommendations, and provide thought leadership around big changes within the metasearch program
- Own partner relationships
Who you are
- 3+ years of experience in the hotel industry including working directly with OTAs and OTA management
- Experience managing and monitoring performance to maximize bookings and revenue
- Up-to-date knowledge of trends and best practices in metasearch and digital marketing.
- Self starter - uncharted territory and willingness to jump in
- Flexible - plan as much as possible and be able to quickly pivot based on client needs
- Adaptable -challenge your prior ways of thinking about things and adapt to a new mindset
- Organized - managing multiple projects simultaneously
How you succeed
In addition to the below, you will be evaluated based on how you live our Culture Code! See our Culture Code on the next page.
Key metrics of success for this role include:
- Self starter with a mind set to own OTA
- Deep understanding of OTA/metasearch in the hotel/travel industry
- Develop Playbook for OTA/Metasearch that identifies best practices and serves as a training resource for broader internal and client team
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.