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Head of Practice, Paid Social

Brainlabs

Brainlabs

United States
USD 180k-245k / year
Posted on Jul 12, 2025

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

So you’re interested in becoming a Head of Practice, Paid Social? Let's dive into what that means:

Classification: Full-time
Reporting to: Managing Director, Paid Social
Location: On-site in New York City, New York | Denver, Colorado
Compensation: We are open to hiring candidates in our various office locations across the United States. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary ranges on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.
Work Authorization: This role is open to US Citizens/Permanent Residents. We are unable to sponsor any work authorizations for this role.

As an expert in Paid Social you will build and lead a cost-effective Paid Social delivery team for our clients. You’ll lead the continuous development of the Paid Social team by growing skills and knowledge internally. You’ll champion the adoption of technology to support highly efficient processes that deliver consistently brilliant work for our clients.

In this role you will:

  • You’ll drive profitability & growth in the Paid Social practice through strategy, leadership and technology adoption.
  • Act as senior point of escalation for clients in Social, working collaboratively with the Client Success team.
  • Own staffing and hiring of Paid Social talent.
  • Roll out best practices across Meta, TikTok, LinkedIn, Pinterest, X.com, Reddit & other platforms.
  • Lead the career development, retention and engagement of the Social team.
  • You’ll develop and deliver training, building learning and knowledge certifications across the practice and Brainlabs

We’re looking for someone who:

  • Has 8+ years of Paid Social experience including execution and performance ownership on major Social platforms
  • Highly commercial with demonstrable experience in managing a successful and profitable team
  • Comfortable presenting in a client QBR, speaking to growth strategy or discussing campaign optimizations
  • Strong hiring and promotion track record
  • Have a strong POV on creative & testing approach within Social platforms
  • A confident, dynamic, engaging and authentic communicator
  • Passionate about delivering training and growing the careers and knowledge of those around you

And this is what success looks like in the role:

  • You will live our culture code every day!
  • You will hit contribution margin targets through effective budget management
  • You’ll hit internal targets/metrics around resource utilization
  • You will hit our quality assurance metrics across the practice
  • Hit our technology adoption target
  • Team engagement, retention and career growth metrics will be met
  • Client satisfaction targets being met (internal & external)
  • Learning certifications created and met across the practice
Current position range
$180,000$245,000 USD

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.


Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.