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Senior Associate, Display Marketing Strategy & Operations - Performance Marketing (Hybrid)

Capital One

Capital One

Marketing & Communications, Operations
McLean, VA, USA
Posted on Saturday, July 6, 2024

Overview

Center 1 (19052), United States of America, McLean, Virginia Senior Associate, Display Marketing Strategy & Operations - Performance Marketing (Hybrid)

Senior Associate, Display Marketing Strategy & Operations - Performance Marketing (Hybrid)

This role is responsible for managing the day-to-day marketing campaigns for a set of Capital One’s U.S. Card digital acquisition channels — display direct response. These channels focus on driving conversions rather than awareness. Marketing campaign management includes hands-on channel work, such as launching new ad campaigns, developing test designs and launching tests, implementing process improvements, and optimizing our active programs. All campaigns are managed in-house, providing direct control over strategy and execution.

Additionally, this role involves supporting channel strategy development, aiding product initiatives across the organization, and continuously seeking ways to optimize the channels. The Senior Associate will be an expert in the Display space, working with platforms like Google, Yahoo, Microsoft, and other relevant platforms, while staying up-to-date with industry updates and best practices.

How our hybrid model works
This role ishybridmeaning associates typically spend about half their time (2-3 days per week)in-person at one of our offices listed on this job posting.MondayandFridaysare enterprise- widevirtual work days.Tuesday, Wednesday and Thursdayare in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:

  • Develop and execute campaign testing, including ad creative, landing page, audience, and channel expansion testing

  • Manage outbound display campaigns, from planning and execution to analysis and reporting, collaborating with business analysts

  • Launch campaigns error-free and identify opportunities for performance optimization, and implement process improvements to streamline launch procedures

  • Coordinate across internal teams, including Legal, Compliance, Brand Marketing, Customer Experience, Analytics, Data, and Technology, to execute Display ad strategies end-to-end

  • Possess a solid understanding of performance marketing, conversions, and online customer acquisition

  • Partner with creative and cross-functional teams to develop a new suite of creatives that ensure a seamless customer journey and data-backed hypotheses

  • Serve as the subject matter expert in display, knowledgeable in various advertising platforms, campaign settings, optimization techniques, and inventory types

  • Demonstrate a "self-starter" attitude, strong organizational skills, ownership mentality, ability to prioritize workloads, and ability to quickly learn new digital marketing and platform-specific features

  • Ability to work with high-performing teammates, as well as external and internal partners across the enterprise

Basic Qualifications:

  • Bachelor’s degree or Military experience

  • At least 2 years of experience in email or display ad marketing

  • At least 2 years of experience planning and implementing digital marketing strategies utilizing Google or other display ad platforms

  • At least 2 years of experience analyzing and evaluating campaign performance

Preferred Qualifications:

  • 2-4 years of experience in paid media & performance marketing, managing high volume accounts and large media budgets

  • 2-4 years of experience in D2C marketing

  • At least 2 years of experience in project management

  • At least 1 year of experience in social media or search engine marketing

  • Prior financial industry or media agency experience is a plus

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).