Director, Head of Fintech Sales - UK, Europe, Middle East & Africa

Citi

Citi

Sales & Business Development

London, UK

Posted on Apr 14, 2026

Are you looking for a career move that will put you at the heart of a global financial institution? Then bring your skills in leadership and strategy to the Treasury & Trade Solutions FI Sales Team.

By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Team/Role Overview:

The Fintech Sales Head – UK, Europe & MEA is a critical leadership role, focusing on one of the fastest growing client segments. Prior experience covering the Fintech sector is preferred. The successful candidate will drive the strategic growth and development of our Fintech client base in the cluster, working with internal partners to deliver Citi’s full capabilities to clients.

The role directly reports to the Global Head of Fintech Sales, with a matrix report to the Head of UK & Europe FI Sales.

What you’ll do:

Strategic Fintech Growth: Lead the strategic development, sales origination, cross-sell, and retention for the cluster Fintech portfolio, focusing on expanding the client base and deepening wallet penetration through innovative solutions.

Transaction Banking Expertise: Design and execute complex, multi-product, and multi-region deals leveraging the entire TTS product suite (Core Cash Management, Trade Finance, Trade Services), demonstrating a comprehensive understanding of transaction banking principles.

Client Leadership: Serve as the primary global point of accountability, driving client engagement, ensuring high client satisfaction, cultivating key relationships, and proactively identifying new opportunities.

Market & Industry Authority: Maintain unparalleled knowledge of FinTech sectors, market trends, regulatory landscapes, and emerging technologies, particularly within VASPs and the Crypto space, through continuous client interaction, industry events, and research. Act as a recognized authority within Services, ensuring offerings are competitive and relevant.

Cross-Functional Collaboration: Effectively manage and drive deal teams, working closely with internal partners in Banking, Compliance, Risk, Product Management, Client Delivery, Operations and Technology to deliver integrated solutions.

Risk Management & Compliance: Ensure all business decisions and activities adhere to Citi's ethical standards, policies, and regulatory requirements, safeguarding the firm's reputation and fostering a culture of compliance.

Innovation. Champion a culture of innovation, driving digitization and the adoption of cutting-edge technologies to enhance client experience and operational efficiency.

Talent Development. Lead and manage a diverse multi-country sales team. Lead, mentor and develop a high-performing team, fostering a collaborative and results-oriented work environment.

What we’ll need from you:

  • Significant direct senior product/sales leadership or relationship management experience, leading multi-country sales/relationship teams.
  • Strong demonstrated leadership skills with the ability to motivate, influence and manage in a complex environment.
  • Extensive and demonstrable experience covering the Fintech sector is essential, with specific and deep expertise in VASPs and Crypto.
  • Experienced strategic sales leader capable of designing innovative sales growth plans and tactical responses. Significant experience in sales origination, client management, and business development within financial services.
  • Deep understanding of transaction banking and its practical application to complex client needs.
  • Proven track record of leading complex, multi-product, and multi-region deals.
  • In-depth knowledge of cash management, trade finance, and trade services products.
  • Strong understanding of banking operations, market practices, and relevant regulations.
  • A highly self-directed individual with a strategic mindset, capable of independently identifying opportunities and driving initiatives from conception to completion.
  • Exceptional communication, interpersonal, and analytical skills, with a demonstrated ability to influence stakeholders, partner with clients and galvanize cross-functional teams.
  • Experience delivering results and exceeding financial objectives.

What we can offer you:

  • A challenging and rewarding role with the opportunity to lead a multi – country sales team of high performers.
  • Opportunity to significantly impact the future direction and influence Citi’s Fintech strategy in the region and globally.
  • Exposure to a wide range of senior leaders and complex global initiatives.
  • A dynamic and inclusive work environment that fosters growth and development.
  • We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best-in-class benefits they need to be well, live well and save well.

By joining Citi London, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

  • Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
  • A discretional annual performance related bonus
  • Private medical insurance packages to suit your personal circumstances
  • Employee Assistance Program
  • Pension Plan
  • Paid Parental Leave
  • Special discounts for employees, family, and friends
  • Access to an array of learning and development resources

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.

Sounds like Citi has everything you need? Then apply to discover the true extent of your capabilities.


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Job Family Group:

Institutional Sales

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Job Family:

Solution Sales

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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View Citi’s EEO Policy Statement and the Know Your Rights poster.