Marketing Specialist
Cummins Turbo Technologies
DESCRIPTION
Key Responsibilities:
Meeting Data Center Customers : Capture market trends and requirements by meeting with Data Center customers.
Customer Issue Resolution : Understand Data Center customer issues and collaborate with internal teams to develop solutions.
Monthly Reporting : Prepare and submit monthly reports on Data Center business to all stakeholders.
Database Maintenance : Maintain a database on order bookings and shipment data.
MIS Reporting : Provide monthly MIS reports for the Data Center segment.
Marketing Plan Development : Help develop marketing plans by preparing basic market research and pricing analyses. Present data to the manager for discussion and interpretation.
Marketing Communication Plans : Work with leaders to develop marketing communication plans and prepare drafts of marketing communications.
Project Management Support : Provide project management support and communicate plans, deadlines, and achievements to project team members.
Value Package Introduction : Learn the role of marketing on Value Package Introduction project teams as an observer and support other marketing team members with assigned responsibilities.
Global Brand Strategy : Learn the global brand strategy and how to align work products to that strategy.
Marketing and Sales Systems : Learn about relevant marketing and sales systems and processes; collect customer satisfaction data to present to the manager for discussion and interpretation.
Channel Support : Learn relevant channels to support marketing activities.
Collaboration : Team with and collaborate across regions and business units.
Continuous Improvement : Participate in continuous improvement activities.
RESPONSIBILITIES
Skills and Competencies:
Communicates Effectively : Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Customer Focus : Building strong customer relationships and delivering customer-centric solutions.
Plans and Aligns : Planning and prioritizing work to meet commitments aligned with organizational goals.
Resourcefulness : Securing and deploying resources effectively and efficiently.
Channel Awareness : Explains and contextualizes industry structure, dynamics, and path to market to advance organizational goals.
Market Analysis : Researches information using meaningful and valid sources and data to expand knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact the business.
Marketing Plan Management : Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates a framework to evaluate market responses and business performance.
Translating Relevant Market Data : Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.
Values Differences : Recognizing the value that different perspectives and cultures bring to an organization.
Qualifications:
Education :
College, university, or equivalent degree in Marketing, Sales, Business Administration, or a related subject required.
Licenses/Certifications : This position may require licensing for compliance with export controls or sanctions regulations.
QUALIFICATIONS
Experience:
Minimal relevant work experience required.
Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) preferred.
Key Account Management experience
Customer facing experience
Knowledge of Power BI and MS Office
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