Marketing Communications Coordinator
Cummins Turbo Technologies
DESCRIPTION
We are looking for a talented Marketing Communications Coordinator to join our team specialising in Communications for DBU Europe Marketing Team , based in Wellingborough, Northamptonshire, United Kingdom.
This is a Permanent role with Hybrid working
In this role, you will make an impact in the following ways :
Supporting the delivery of digital campaigns including web and social media, advertising and PR
Co-ordinating the creation of marketing content, including the Cummins Magazine and the promotion of its content
Supporting the creation and distribution of marketing collateral, including brochures, flyers and promotional materials
Providing dealer marketing support, including branding, images, dealer packs, merchandise, banners, signage and other communication requirements
Supporting the delivery of internal and external marketing communications using a variety of communications tools to track metrics and measure marketing campaigns, including using Eloqua, Closed Loop Reporting (end-to-end marketing), Seismic, Salesforce and Cummins Connect
Supporting business leaders, and other internal key stakeholders
Enhancing Marketing Initiatives: By executing and supporting selected marketing initiatives, you'll help maintain the marketing team's momentum and effectiveness.
Driving Marketing Activities: Your contributions to publications, events, and other marketing activities will be crucial in reaching and engaging target audiences.
Managing Communication Projects: Coordinating various marketing communication projects will ensure that campaigns are well-organized and executed smoothly.
Creating Compelling Content: Drafting and compiling content in collaboration with others will help produce high-quality communications that resonate with audiences.
Fostering Team Collaboration: Working across teams to execute marketing campaigns and tactics will enhance collaboration and ensure cohesive efforts.
Upholding Brand Standards: Learning and adhering to Cummins brand standards will maintain brand consistency and integrity in all marketing materials.
Executing Memorable Events: Supporting the planning and execution of trade shows and virtual events will create memorable experiences and strengthen connections to the Cummins brand.
Optimising Marketing Efforts: Applying your knowledge of digital marketing tools, trends, and channels will help optimize marketing efforts and improve campaign performance.
RESPONSIBILITIES
To be successful in this role you will need the following:
Proficiency in Digital Marketing Tools: A solid understanding of digital marketing tools and emerging digital media strategies (e.g., email automation, social media, content management systems) to effectively influence target audiences.
Strong Project Management and Organizational Skills: The ability to manage multiple projects, meet deadlines, and maintain a high level of attention to detail.
Excellent Writing Skills: Strong copywriting and content creation skills to draft compelling communications and marketing materials.
Collaborative and Eager to Learn: The ability to work well in a team environment, demonstrating eagerness to learn and grow within the role.
Strong capability to use range of MS Office tools, including Excel, PowerPoint, Word, and Adobe together with Cummins systems and processes (Ariba, Movex, Workfront)
Ability to work closely with external suppliers and marketing agencies
Domestic travel frequency 10% and International Travel Frequency 10% will be expected for the role
QUALIFICATIONS
Education/ Experience
Relevant degree or equivalent qualification and sufficient marketing communications work experience
Driving license
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