Public Sector Growth & Digital Marketing Specialist
Marketing & Communications, Sales & Business Development
Alberta, Canada · Toronto, ON, Canada · Multiple locations · Calgary, AB, Canada · Winnipeg, MB, Canada · Halifax, NS, Canada · St. John's, NL, Canada · British Columbia, Canada · Vancouver, BC, Canada · Ottawa, ON, Canada · Fredericton, NB, Canada · Remote
CAD 80k-138k / year
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Job Type: Temporary Contract
Work Model: Hybrid
Reference code: 133713
Recruiter: Laxmi Sobnack
Primary Location: Toronto, ON
All Available Locations: Toronto, ON; Calgary, AB; Fredericton, NB; Halifax, NS; Ottawa, ON; St. John's, NL; Vancouver, BC; Winnipeg, MB
Our Purpose
At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.
By living our Purpose, we will make an impact that matters.
- Have many careers in one Firm.
- Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
- Learn from deep subject matter experts through mentoring and on the job coaching
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About the role
This role is designed for a high-performing marketing professional who thrives in fast-paced, cross-functional environments and is energized by driving measurable impact through integrated campaigns and strategic partnerships. As a Public Sector Growth & Digital Marketing Specialist, on a 1-year fixed term, you will play a key role in raising awareness and accelerating adoption of Google Cloud solutions across public sector organizations, including government and education.
You will operate across the full customer lifecycle—from initial market awareness through to long-term advocacy—owning the execution of integrated marketing initiatives that drive new business acquisition, deepen customer engagement, and grow user communities. Working closely with sales and cross-functional teams, you will help public sector clients navigate digital transformation while continuously optimizing marketing performance through data-driven insights.
What will your typical day look like?
• Plan and execute integrated marketing campaigns targeting public sector audiences to drive awareness, demand generation, and pipeline growth
• Partner closely with sales, partner marketing, and cross-functional teams to align marketing initiatives with business priorities and customer needs
• Design and deliver marketing programs that guide customers through the full journey—from discovery and consideration to adoption and advocacy
• Lead the execution of public sector events, community engagement programs, and thought leadership initiatives
• Support the growth of user communities and customer engagement programs to strengthen long-term relationships
• Manage external vendors and agencies to support campaign execution, content development, and program delivery
• Track, measure, and report on campaign performance using CRM and marketing automation platforms
• Translate performance data into actionable insights to continuously optimize marketing effectiveness and ROI
• Contribute to go-to-market planning and help refine messaging tailored to government and education stakeholders
• Identify opportunities to improve processes, tools, and engagement approaches within a growing marketing function
About the team
You will be part of a collaborative and high-performing marketing team focused on accelerating the adoption of cloud technologies across Canada’s public sector. The team works closely with global and regional stakeholders to deliver impactful, data-driven programs that support public sector organizations in their digital transformation journeys.
Enough about us, let’s talk about you
You are someone with these skills, experience and qualifications:
• 4+ years of experience in B2B marketing, campaign management, or industry marketing, ideally within technology, cloud, or public sector environments
• Proven experience executing integrated marketing campaigns and programs end-to-end
• Demonstrated ability to partner with sales and cross-functional stakeholders in a matrixed organization
• Strong project management skills, with the ability to manage multiple priorities and stakeholders simultaneously
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot or equivalent)
• Analytical mindset, with experience tracking performance metrics and translating insights into recommendations
• Experience managing vendors, agencies, and marketing program budgets
• Strong communication and storytelling skills, with the ability to tailor messaging to public sector audiences
It would be great for you to have some of these nice to haves as well:
• Experience marketing to public sector organizations (government, education, or broader public services)
• Familiarity with cloud ecosystems (Google Cloud, AWS, Azure) and digital transformation initiatives
• Experience driving community engagement or customer advocacy programs
• Exposure to demand generation strategies focused on pipeline growth and measurable ROI
• Experience working in global or North America marketing organizations
Total Rewards
The salary range for this position is $80,000 - $138,000 and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.
Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.
Our promise to our people: Deloitte is where potential comes to life.
Be yourself, and more.
We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.
You shape how we make impact.
Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.
Be the leader you want to be
Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.
Have as many careers as you want.
We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.
The next step is yours
At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.
We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or indigenouscareers@deloitte.ca for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).
When you apply, we will review your application using Deloitte's Global Talent Standards to ensure a consistent recruitment experience. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.
Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.