Employer: DWS Group

Title: Marketing Manager – Investment Writer

Location: UK
Job role: R0258524

About DWS:

DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experience, it has a reputation for excellence in Germany, Europe, the Americas and Asia. DWS is recognized by clients globally as a trusted source for integrated investment solutions, stability and innovation across a full spectrum of investment disciplines.

We offer individuals and institutions access to our strong investment capabilities across all major asset classes and solutions aligned to growth trends. Our diverse expertise in Active, Passive and Alternatives asset management – as well as our deep environmental, social and governance focus – complement each other when creating targeted solutions for our clients. Our expertise and on-the-ground-knowledge of our economists, research analysts and investment professionals are brought together in one consistent global CIO View, which guides our investment approach strategically.

DWS wants to innovate and shape the future of investing: with approximately 3,500 employees in offices all over the world, we are local while being one global team. We are investors – entrusted to build the best foundation for our clients’ future.

About Xtrackers:

Xtrackers, the passive solutions provider by DWS, is one of the largest and most established such businesses in Europe, with more than £155 billion in assets under management (as of February 26, 2024). Xtrackers has an index tracking record going back over 20 years and offers a broad range of efficient, high quality ETFs and ETCs on all major asset classes – equities, bonds, money market and commodities. Xtrackers provides numerous building blocks for traditional investment strategies, ESG strategies (environmental, social, governance), sector and factor investments, as well as innovative products on thematic investments and future trends.

About the Xtrackers Marketing team

The Xtrackers Marketing team is committed to strengthening the perception and reputation of Xtrackers and DWS as one of the world’s premier ETF provider and respectively asset manager. The team produces impactful, engaging content, harnessing the full spectrum of channels available in support of the Xtrackers business objectives. Our culture is marked by performance, productivity, collaboration, and the constant pursuit of improvement.

The Xtrackers Marketing team is responsible for developing and leading our marketing strategy and tactics for their respective Xtrackers Product and Sales areas. The team works closely with all other marketing & communications functions to define and constantly update the narrative, messaging, relevant channels and formats for their audience.

Building relationships with the Client Coverage / Sales teams and working closely with the Digital Marketing, Events, Social Media, Content and Product teams, you will be responsible for executing a content strategy and plan aligned to the overall Xtrackers sales and marketing goals. You will also measure program results and adjust based on outcomes.

As an Investment Writer you will be member of the Xtrackers Marketing Team and reporting to Frankfurt.

Your Key Responsibilities:

• Creating, leveraging and maintaining ETF related content across a broad array of marketing vehicles to support research and sales efforts for both the institutional and wholesale /retail distribution channels, including web / social media, email and print
• Creating commentaries and “drip content” using input from portfolio/product teams, internal and independent research and other data analytics to facilitate engagement with clients on ETF related topics
• Interviewing key knowledge experts (investment professionals, product experts, legal, marketing, etc) to produce additional new ETF focused content.
• Participating in marketing meetings and being involved in producing marketing content on an ad hoc basis to help communicate the business objectives to external audience
• Create and distribute content to current clients and prospects in the form of e-mail communications, investment idea paper, website copy and more
• Experienced in working collaboratively with Compliance in order to make content materials available for use by key stakeholders in accordance with the latest FINRA and SEC rules and regulations.
• Effectively and professionally manage relationships with internal clients and closed collaborate with Marketing Manager

Your Skills & Experience:

• 3-5+ years of Investment writer experience or financial / economic journalist covering the ETF market
• Deep understanding of the investment management industry, across all asset classes, channels.
• Profound knowledge of the ETF market and ETF product understanding across all asset classes.
• Excellent writing skills with the ability to be flexible in your writing style, and writing experience within the financial services industry. Ability to write compelling product marketing copy.
• Clear communicator able to operate at all levels in the organization and across cultural boundaries
• Work well under pressure with ability to meet tight deadlines. Can easily coordinate and find the nexus between multiple teams (particularly Compliance, Design and Digital) with the ability to quickly prioritize.
• Excellent Attention to detail
• Ability to work and deliver results independently, self-starter

What we’ll offer you:

At DWS we’re serious about diversity, equity and creating an inclusive culture where colleagues can be themselves sand it’s important to us that you enjoy coming to work - feeling healthy, happy and rewarded. At DWS, you’ll have access to a range of benefits which you can choose from to create a personalised plan unique to your lifestyle. Whether you’re interested in healthcare, company perks, or are thinking about your retirement plan, there’s something for everyone.

Some of our core benefits:

• 30 days’ holiday + bank holidays, with the option to purchase additional days
• A non-contributory pension scheme, up to 10%
• Physical and Mental Health Well-Being benefits including (but not limited to) Private Medical Cover, a complimentary GP service and the support of Mental Health First Aiders
• Family friendly benefits including generous parental leave packages (supporting all variations of family set-ups), to healthcare plans and travel insurance
• The opportunity to support our CSR strategy which is focused on combatting climate change and achieving greater social justice. You can make donations to our partner organisations or take part in corporate volunteering opportunities in your local communities by providing on hand support.
  

DWS’ Hybrid Working model in the UK is designed to find the right balance between in-person collaboration and engagement in the office, which is core to our working culture, and working from home. Employees who wish to sign-up to our Hybrid Working model are required to work in the office two days a week, and given the flexibility to work from home for the remaining three.

Some business groups may need you to spend more time in the office, but this will be discussed and made clear as part of your application and interview process. We will continue to review and evolve our working environments and methods to ensure that we are working in the best way possible for our people.

If you require any adjustments or changes to be made to the interview process for any reason including, or related to a disability or long-term health condition, then please contact your recruiter and let them know what assistance you may need. Examples of adjustments include providing a change to the format of the interview, or providing assistance when at the DWS office. This will not affect your application and your recruitment team will discuss options with you.