Senior Associate, Web Platforms, Marketing Technology
DoorDash
About the Team
The Marketing Technology is responsible for delivering best-in-class tools, data, and processes so teams at DoorDash can effectively acquire new customers, drive retention, and grow new business lines across all our audiences, including Consumers, Dashers, and Merchants. Our mission is to enable teams to deliver personalized, engaging, and relevant content across all our owned and paid channels. We partner closely with Product, Engineering, Data Science, and Analytics teams to translate Marketing’s technology needs into measurable business outcomes for our Growth and Performance Marketing teams.
About the Role
We’re seeking a skilled technical web marketer to drive optimization and growth initiatives across DoorDash’s Marketing web properties. In this role, you’ll partner closely with Marketing, Product, and Engineering teams to develop and execute web initiatives across all our lines of business.
You'll play a key role in optimizing and improving our Marketing websites, including leading strategy and execution for initiatives across our CMS (Contentful), SEO, CRO programs, as well as managing web tracking and reporting.
This role will report to Sr Manager, Marketing Platforms on our Marketing Technology team within the Growth Marketing organization.
You’re excited about this opportunity because you will…
- Lead user experience improvements, A/B testing, SEO, and CRO initiatives to optimize web properties and boost conversion rates
- Identify and prioritize new growth opportunities across our Marketing sites
- Work with Product and Engineering to implement new features, optimize user journeys, and ensure consistent brand experience across all web touchpoints
- Establish scalable processes for managing web content, testing, and optimization
- Own tracking, tagging, and reporting for all our websites, helping our Marketing and Performance teams drive impact through paid media channels
- Leverage analytical skills to deliver actionable insights from web performance data and user behavior analytics
- Build strong relationships with stakeholders and effectively communicate technical concepts to non-technical audiences
- Problem-solve independently, turning strategic goals into actionable projects for Web Engineering teams
- Plan and execute testing roadmaps, adapting quickly based on real-time insights
We’re excited about you because you possess…
- Bachelor’s degree or equivalent experience with 4+ years in web marketing, digital optimization, or a technical marketing role
- Track record in managing web projects, including optimization, content management, and digital marketing, with strong analytical and technical capabilities
- Advanced knowledge of Google Tag Manager, Analytics tools (e.g. GA, Amplitude), and experience with A/B testing platforms
- Experience working with data visualization tools (Sigma, Looker, etc)
- Experience with content management systems (CMS) and a fundamental understanding of web technologies (HTML, CSS, JavaScript)
- Working knowledge of SEO principles and best practices for website optimization
- Experience with web and app tracking/attribution, including hands-on experience with tracking methodologies across digital platforms (e.g., Mobile Measurement Partners, Customer Data Platforms).
- A good understanding of key metrics like CPA, CPC, CPM, and LTV, as well as experience managing paid marketing channels (Social, Display, Affiliate, Search, Mobile).
- Experience in advertising platforms such as Google and Facebook, along with technical aspects like platform attribution, pixels, app attribution, and APIs.
We expect this position to be filled by 12/31/24
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.