Key Responsibilities:

• Implement real-time and batch data synchronisation across enterprise systems and Salesforce clouds.

• Define and enforce data governance, including data retention rules.

• Ensure data security and privacy align with organisational and regulatory standards (GDPR, CCPA, HIPAA as applicable).

• Create scalable segmentation, activation pipelines to support personalization and analytics use cases.

• Optimise data ingestion performance with monitoring, validation, and exception handling processes.

• Hold Deep understanding of website personalization using Marketing Cloud Personalization including sitemap development.

• Analyse data and campaign metrics to identify opportunities for optimization and improvement.

• Develop automated data quality monitoring, troubleshooting, and optimisation processes to ensure reliable, trusted data for Agentforce and other AI capabilities.

Requirements:

• 5+ years in implementing Salesforce Clouds – Data 360, Marketing Cloud, Service Cloud.

• Experience implementing solutions with Salesforce Data 360 - Data Model, Data Transformation, Identity Resolution, Segmentation, Activation, Data Kit, Data Action, Flows, Standard Connectors etc.

• Experience of SOAP, REST, Salesforce Marketing Cloud and Data Cloud APIs.

• Strong expertise in HTML, CSS, AMPScript, JavaScript, Handlebars and SQL is a must.

• Proficiency in Apex customization and development within Salesforce.

• Proven experience in web campaign development.

• Experience in Marketing Cloud Personalization - JavaScript, SSJS (server side), HTML, CSS, Einstein Recipes, Campaigns.

Preferred:

• Certified Data 360 Consultant

• Certified Salesforce Platform Developer I / II, Platform App Builder, Salesforce Administrator

• MuleSoft or Marketing Cloud certifications