Account Marketing (TSMC)
Ecolab
Marketing & Communications
Taipei City, Taiwan
Ecolab is seeking a Marketing Manager to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.
What’s in it For You:
- The opportunity to take on some of the world’s most meaningful challenges, helping customers achieve clean water, safe food, abundant energy and healthy environments
- The ability to make an impact and shape your career with a company that is passionate about growth
- The support of an organization that believes it is vital to include and engage diverse people, perspectives and ideas to achieve our best
Key Responsibilities
Account-Based Marketing & Strategy
- Own the end‑to‑end ABM strategy for TSMC, aligning marketing priorities to account revenue goals, technology roadmaps, and fab expansion plans
- Translate TSMC’s business objectives (yield, uptime, sustainability, cost, water circularity) into clear, quantified value propositions
- Develop multi‑year account marketing plans tied to node transitions, capacity expansions, and regional fab investments
Customer Engagement & Executive Narratives
- Create executive‑level storytelling for TSMC leadership, including account value narratives, innovation roadmaps, and sustainability impact summaries
- Support and package Technical Review Meetings (TRMs), executive workshops, and innovation briefings
- Build customized content for C‑suite, fab leadership, and technical decision‑makers
Innovation & Growth Enablement
- Partner with Product Marketing and R&D to deploy semiconductor innovations aligned to TSMC’s advanced node, water, and environmental needs
- Support innovation prioritization using VOC, competitive insights, and value quantification
- Assist with value‑based pricing models, ROI/TVD tools, and business case development for large‑scale adoption
Cross‑Functional Leadership
- Serve as the marketing interface between global teams, Taiwan‑based stakeholders, and corporate account leadership
- Align closely with Sales, ITCs, Finance, Strategy, and Supply Chain to ensure consistent account execution
- Drive coordination across regional marketing, events, digital, and communications teams
Performance Tracking & Continuous Improvement
- Track ABM effectiveness through pipeline influence, adoption metrics, and executive engagement outcomes
- Continuously refine messaging and programs based on customer feedback and performance data
Required Qualifications
- Bachelor’s degree required; MBA or technical degree strongly preferred
- 7–10+ years of B2B marketing experience, preferably in semiconductors, electronics, advanced manufacturing, or capital equipment
- Demonstrated success in account‑based marketing or strategic customer marketing
- Strong ability to translate complex technical concepts into compelling customer value
- Experience working with global / Asia‑based (Tawain) customers preferred
- Proven cross‑functional leadership and stakeholder management skills
Preferred Experience
- Direct experience supporting TSMC or Tier‑1/2 semiconductor manufacturers
- Familiarity with fab operations, UPW/water systems, yield drivers, and sustainability metrics
- Experience supporting executive engagements and customer discussions
Our Commitment to a Culture of Inclusion & Belonging
Ecolab is committed to fair and equal treatment of associates and applicants and furthering the principles of Equal Opportunity to Employment. We will recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance in all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement. Ecolab will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin,citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, or disability.