Senior Sales Area Manager (m/f/d) - Nordics

The Sales Area Manager (SAM) is a proactive individual contributor with a focus on boosting revenue growth and nurturing customer success throughout Denmark, Norway and Sweden. This position involves thoughtful planning, effective implementation, and working closely with NI resources, distributors, and solution & integration partners. The SAM will lead the development and execution of a comprehensive growth plan, using both direct and indirect sales channels to expand NI’s market presence. This position reports directly to the Regional Sales Manager.

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In This Role, Your Responsibilities Will Be:

1. Territory Management & Sales Execution

• Develop and implement growth plans, such as pipeline, account planning, and forecasting
• Identify and drive new business opportunities
• Lead demand generation with marketing and deliver technical sales presentations
• Manage short- and medium-term sales cycles and operate demo hardware as needed

2. Customer & Partner Relationship Management

• Build strong relationships with technical and executive stakeholders
• Align NI solutions with customer needs and ensure success throughout the lifecycle
• Collaborate with solution, integration partners, distributors, and resellers

3. Channel & Ecosystem Engagement

• Work with NI’s channel team to expand the partner ecosystem
• Propose new partnerships and support effective route-to-market strategies
• Foster local LabVIEW and NI user communities

4. Market Development and Planning

• Plan and carry out customer-facing events (webinars, seminars, user groups)
• Align with internal teams on critical initiatives and monitor industry trends
• Develop localized marketing plans and leverage government funding opportunities

5. CRM & Forecasting

• Maintain accurate Salesforce records and provide reliable forecasts
• Track sales activities and ensure pipeline health and data integrity

Who You Are:

You serve as a strategic partner to build, grow, and maintain profitable and long-lasting relationships with key accounts. You adjust communication content and style to meet the needs of diverse stakeholders. You persist in the face of challenges and setbacks.

For This Role, You Will Need:

• 5+ years experience in technical sales, field, or application engineering
• Engineering degree or equivalent technical background
• Test & Measurement experience, ideally with NI platform
• Strong communication and interpersonal abilities for technical and executive engagement
• Ability to align technical solutions with customer objectives
• Entrepreneurial, proactive, and forward-thinking
• Proficient in English and at least one of the following languages: Danish, Norwegian, Swedish
• Willingness to travel extensively within the sales area

Preferred Qualifications That Set You Apart:

• Familiarity with emerging technologies such as AI/ML, IoT, and 5G.
• Experience in community engagement through conferences, blogs, or user groups.
• Knowledge of government or public sector funding programs.
• Strong negotiation and contract management skills.
• Understanding of SaaS or subscription-based business models.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.

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ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!

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