Director, Product Marketing Level Europe
Emerson
Marketing & Communications, Product
Sweden
Translate product line strategic imperatives and financial targets into a growth bridge that addresses market growth, pricing, and differential gains with Value creation actions.
Define sales campaigns needed to deliver the growth and financial targets. Map product-specific value creation actions into each industry growth plan, ensuring consistency and alignment with the overall strategic targets.
Leverage existing campaigns or design bespoke campaigns based on global content modules or when required locally developed content modules.
Instructs Sales ops to assign outbound channel and schedule campaign. Conduct training sessions required for the sales channel to effectively deliver the value propositions to targeted segment and customer personas.
Coordinate the activities of the region’s Business Development Managers to ensure proper sales campaign execution.
Monitor the effectiveness of the campaigns, adjusting value propositions if campaigns results fall short of expectations. Support technical conversations as required.
Manage product line financial targets by monitoring volume, price, and discount trends, and implementing price programs to deliver margin and growth goals.
Ensure system and commercial readiness for new product introductions. Prepare and coordinate product launches and following sales campaigns. Manage product obsolescence of phased out products.
Engage with customers to support technical conversations, understand and tailor product offering to industry needs, target applications and customer personas.
Conduct ongoing market assessments, evaluating growth dynamics, product tiering, and competitor behavior to adapt positioning and investment strategies.
Collaborate with global product managers, identifying growth opportunities for the product line in the WA, the required product capabilities and differentiation to win.
You understand how the business operates, including the drivers of growth, profitability, and customer value, and you use this insight to make informed decisions that balance short‑term priorities with long‑term impact. You consistently deliver results by setting clear goals, translating strategy into action, and adapting quickly when conditions change. You think beyond today’s challenges, anticipate future trends and opportunities, and connect them to a clear strategic direction that guides teams and partners toward sustainable success.
- Experience leading product marketing, commercial strategy, or growth initiatives in industrial, technology, or solutions‑based environments.
- Proven ability to translate strategy into actionable regional plans and effective sales campaigns.
- Strong collaboration and stakeholder‑management skills, with experience working across sales, marketing, and global product teams.
- Comfort engaging with customers and internal partners in technical and commercial discussions.
- Clear, inclusive communication skills, with the ability to influence across cultures and geographies.
- Experience working in a regional or global matrix organization.
- Exposure to value‑based selling, pricing strategies, and portfolio lifecycle management.
- Experience supporting product launches and managing product transitions in complex markets.
- Ability to lead through influence and navigate cultural diversity across Europe.
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.
If you are a Director, Product Marketing Level Europe professional looking for an opportunity to grow your career, this role offers the chance to shape regional growth strategy and strengthen market leadership across Europe. In this role, you will translate global product strategy into regional growth plans for the Level portfolio within Measurement Solutions Europe, partnering closely with sales, marketing, and global product teams to drive differentiated value creation, profitable growth, and customer impact.