Senior Digital Analytics Consultant (Web & Customer Insights)
Data Science, Customer Service
Budapest, Hungary · Hungary · Debrecen, Hungary · Hajdú-Bihar, Hungary
- Build strong partnerships with stakeholders across Web Strategy, Sales, Marketing, Regional Leadership, IT, and the Data Office.
- Collaborate with business leaders to define, prioritize, and implement measurement frameworks aligned with global and regional commercial objectives.
- Lead the development and execution of the digital measurement strategy and roadmap.
- Partner with Web Strategy and Marketing teams to establish key performance indicators, standardized metric definitions, and success criteria.
- Translate business questions into analytical frameworks, measurement approaches, and actionable insights that support business decisions.
- Connect digital engagement data to pipeline, opportunity, and revenue outcomes through attribution and performance measurement frameworks.
- Analyze digital customer behavior using Adobe Analytics to identify trends, opportunities, and areas for optimization.
- Evaluate end-to-end digital funnel performance and recommend actions to improve customer engagement and conversion.
- Partner with Web Strategy, User Experience, Product, and Marketing teams to prioritize and measure initiatives that improve digital performance and customer experience.
- Develop audience segmentation frameworks and customer journey insights that support targeting, personalization, and demand generation strategies.
- Design, evaluate, and communicate A/B testing and experimentation strategies to optimize business outcomes.
- Deliver clear, executive-level recommendations through effective data storytelling and visualization.
- Design and maintain scalable dashboards and reporting solutions that enable self-service analytics.
- Establish and promote tagging governance, tracking standards, and data quality best practices across digital properties.
- Collaborate with IT and Data teams to integrate digital analytics, CRM, and marketing data to create unified business insights.
- Implement data validation processes and quality controls to ensure trusted and repeatable measurement.
- Apply advanced analytics, automation, and emerging AI capabilities to improve efficiency and accelerate insight generation.
- Act as a thought leader by introducing innovative analytical approaches and measurement capabilities that drive commercial impact.
- Experience in digital analytics, digital measurement, or related analytics roles.
- Advanced hands-on experience with Adobe Analytics.
- Experience analyzing B2B marketing performance and digital customer journeys.
- Demonstrated success using analytics to influence decisions and improve conversion, engagement, customer experience, pipeline generation, or revenue outcomes.
- Experience connecting digital engagement metrics to business and commercial performance.
- Knowledge of attribution methodologies and digital measurement frameworks.
- Experience integrating digital analytics, CRM, and marketing data sources.
- Proficiency with business intelligence and visualization tools such as Power BI and Salesforce CRM Analytics.
- Strong understanding of web analytics concepts, including tagging, cookies, data layers, consent management, and tag management platforms.
- Experience identifying and resolving data quality issues, including tracking gaps and bot traffic.
- Strong analytical thinking, hypothesis development, problem-solving, and decision-making skills.
- Ability to manage multiple priorities and deliver high-quality work in a dynamic environment.
- Strong stakeholder management, communication, and presentation skills.
- Ability to communicate technical concepts and analytical findings to both technical and non-technical audiences.
- Demonstrated ability to build effective cross-functional relationships and influence decisions through data-driven recommendations.
- Experience with Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or similar customer journey analytics platforms.
- Experience with SQL and enterprise data platforms such as Snowflake, Databricks, or Microsoft Azure.
- Experience working with large-scale customer, behavioral, or digital engagement datasets.
- Experience designing, implementing, and evaluating A/B testing and experimentation programs.
- Knowledge of metadata management, analytics governance, and data lineage concepts.
- Experience leveraging advanced analytics, automation, or AI-enabled solutions within commercial or marketing analytics environments.
- Experience developing scalable analytics frameworks and self-service reporting capabilities for global organizations.
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.
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Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!
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The Senior Digital Analytics Consultant will lead digital analytics initiatives that help Emerson T&M better understand customer behavior, optimize digital experiences, and connect web engagement to pipeline and revenue outcomes. Leveraging Adobe Analytics and other BI tools, this role will deliver actionable insights, establish measurement frameworks, improve data quality, and drive data-informed business decisions. Working closely with Marketing, Web Strategy, IT, the Data Office, and business leaders, the position will serve as a trusted advisor and thought leader, helping shape the organization's digital measurement strategy and analytics capabilities.