Principal Regional Business Manager
Sales & Business Development · Full-time
Shanghai, China · South Korea · Korea
- Generate market awareness and customer demand for NI products, platforms, and solutions across the transportation industry.
- Develop and execute regional business development strategies aligned with transportation growth objectives.
- Identify, engage, and cultivate relationships with prospective customers, influencers, and decision-makers throughout the region.
- Develop and execute targeted demand-generation initiatives in partnership with marketing teams.
- Build and maintain a robust pipeline of opportunities through proactive customer engagement and relationship development.
- Identify emerging industry trends, customer challenges, and technology transitions that create new growth opportunities.
- Conduct regular onsite customer visits and executive-level engagements.
- Develop new customer relationships while strengthening existing connections across engineering, validation, manufacturing, production, and business leadership teams.
- Facilitate strategic discussions around industry challenges and how NI solutions can support customer success.
- Organize and participate in customer workshops, seminars, demonstrations, executive briefings, industry conferences, trade shows, technical forums, and company-hosted events.
- Establish and expand relationships with industry associations, system integrators, technology partners, consultants, and academic organizations.
- Partner closely with regional sales teams to convert market opportunities into revenue-generating engagements.
- Collaborate with technical marketing, solution architects, application engineers, and product teams to align customer needs with NI's portfolio.
- Provide market intelligence and customer feedback to support business planning and product strategy.
- Contribute to account planning, growth initiatives, strategic business reviews, and regional go-to-market priorities.
- Bachelor's degree in Engineering, Business, or a related field, or equivalent industry experience.
- Experience in business development, sales, account management, consulting, or other customer-facing roles.
- Strong customer-facing, communication, presentation, networking, and relationship-building skills.
- Ability to work independently while collaborating effectively across regional and global organizations.
- Understanding of transportation validation, testing, manufacturing, or production environments.
- Willingness and ability to travel extensively within China or Korea.
- Experience with validation, verification, test, measurement, simulation, or production systems.
- Industry experience within automotive, commercial vehicle, off-highway, agriculture, rail, transportation infrastructure, or related transportation sectors.
- Familiarity with transportation technology domains such as software-defined vehicles, electric vehicles, battery systems, ADAS, autonomous systems, embedded software, manufacturing test, or production validation.
- Experience working with engineering organizations, test teams, validation teams, or manufacturing operations.
- Demonstrated success in creating new business opportunities and influencing strategic customer investments.
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National Instruments (NI), an Emerson company, is seeking an experienced and entrepreneurial Regional Business Manager to accelerate growth in the Transportation market across China or Korea. In this role, you will be responsible for creating and expanding market demand for NI's products, platforms, and solutions through customer engagement, digital campaigns, onsite customer meetings, participation in industry and company events, webinars, and other relationship-building activities. You will work closely with customers, partners, sales teams, and technical experts to identify opportunities, build strategic relationships, and drive business growth across the region.