Role Title: Financial Services (FS) Digital Marketing & Events Specialist

Reporting to: FS Head of Marketing & Business Development

We are looking for an enthusiastic, highly motivated, energetic individual to work with us to promote EY FS through the use of online and offline channels. The role holder will be an experienced marketer with relevant experience in marketing communications thus ensuring s/he will hit the ground running.

Key activities

Digital

• Maintain www.eyfsthoughtgallery.ie
• Work with the Communications lead on the execution of the content strategy/plan
• Manage content from EY FS leaders and keep their Bio’s up to date including photo shoots
• Write and co-ordinate web content for specific campaigns ensuring strong SEO
• Analyse and test all links and content to ensure accuracy and accessibility
• Monitor and report on the effectiveness of online activity – google analytics
• Manage enquiries generated from the website
• Assist with e-marketing and issuing invitations and newsletters
• Manage social media platforms with emphasis on Linkedin
• Help identify and manage strategic online advertising opportunities
• Drive online engagement internally within the firm

Events

• Manage events from request to execution.
• Responsibility for sending out e-communications for all marketing-led events
• Monitoring responses, recording them and being the point of contact to invitees
• Manage and assist with promoting events internally and externally to increase awareness
• Sourcing costs and availability for venues, AV equipment, catering, printing etc
• Ensuring all event material adheres to the firm's corporate style
• Assembling delegate packs
• Setting up stands and being present at events, both on and off-site
• Attending to the registration desk and greeting attendees upon arrival
• Recording and reporting attendance information after each event

Administration

• Dealing with marketing queries and referring appropriately
• Couriering of all marketing materials to various locations
• Researching and sharing competitor intelligence
• Maintain our CRM database

Candidate profile

• Qualified to degree level or equivalent
• Event & digital marketing experience essential
• Organisational and project management skills
• Editing and proof-reading skills
• Understanding of digital platforms
• High level of accuracy and attention to detail
• Strong word, excel and powerpoint skills
• Innovative and creative thinker
• Strong communication skills
• Excellent interpersonal skills
• Able to prioritise competing demands