At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

The purpose of the Performance Marketing Lead of the Brand and Marketing is to partner with BMC, Marketing Operations leads, agencies, and internal partners to achieve EY brand goals and ensure speed, quality, value, and compliance through the activation lifecycle. The Lead will also double up as a creative problem solver to ensure processes can be executed more efficiently, and actively participate in cascading shared learnings and best practices within teams, enabling knowledge sharing and innovation. The role requires a strong analytical background with a passion for data dissection and visualization, along with the ability to transform insights. The Lead will also play a crucial role in optimizing digital campaigns and maximizing their impact through rigorous analysis and continuous process and quality improvement.

Key responsibilities

• Understand Digital Activations ecosystem - Paid, Display, Social and Programmatic with experience in managing large to medium activations - from ideation to go live.
• Collect, analyze, and interpret large datasets from various sources, including digital advertising platforms, website analytics, and customer behaviour data.
• Identify trends, patterns, and insights that inform campaign optimization and overall marketing strategies. Recommend optimization strategies based on data-driven insights to improve campaign effectiveness and efficiency.
• Utilize statistical techniques and data visualization tools to present findings in a clear and meaningful way.
• Work with the marketing team to segment customer audiences based on demographics, behaviour, and engagement data.
• Provide insights into audience behaviours and preferences, enabling the creation of highly targeted and personalized campaigns.
• Generate regular and ad-hoc reports on campaign performance, highlighting key findings and actionable recommendations.
• Create dashboards and visualizations to communicate complex data to non-technical stakeholders.
• Stay up to date with industry trends, best practices, and emerging technologies in digital marketing analytics.
• Share insights with the team and propose innovative ways to leverage data for marketing success.
• Demonstrate eye for detail and ensure all deliverables are of high quality.
• Establish appropriate processes and mechanisms to enable teams with seamless execution and agile decision making.
• Build a diverse and inclusive, high performance team which can navigate ambiguity with ease and dexterity.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

• Bachelor's degree. Master's degree is a plus.
• Outstanding written and oral communication skills in English, a generous aptitude to learn the organization’s pattern of communication.
• 8-10 years of experience with top agencies, digital marketing analytics, preferably in a performance marketing role.
• Proficiency in tools and platforms like Google Ads, LinkedIn, Facebook, Instagram, Adobe Analytics, Google Analytics, Tableau, or similar platforms.
• Excellent problem-solving skills with the ability to turn data into actionable insights and present complex data findings For diverse audiences.
• Detail-oriented mindset, with a passion for accuracy and precision.
• Excellent MS Excel skills
• Ability to analyse, organize and integrate information and data dump into clear and concise presentations.
• Knowledge of social and digital media research and analytics.
• Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.
• Potential exposure in adoption of Gen AI into marketing activations and process improvements.

Ideally, you’ll also have

• Agile ways of working

Technologies and Tools

• Platforms – Google Ads, LinkedIn, Facebook, Instagram etc
• Analytics – Adobe Analytics or Google Analytics.
• Data Visualization - Power BI or Tableau
• Project management
• Web Analytics Tools

What we look for

• Ability to think critically, analyze information, and make actionable recommendations
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.