Service Line: SaT Brand Strategy (Cross-Sector)

Reports to: SaT EMEIA Platform (STEP) Brand Strategy Partner

Rank: Manager, Senior Manager or Director.

Location: London

Duration: Permanent

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The Opportunity – the increasing importance of ‘Brand Value’
The last 30 years have seen a significant shift in the sources of value creation for businesses from tangible assets to intangible assets. It is within this shift that the changing role and increased importance of ‘Brand’ as an intangible asset has emerged.
CEOs are recognising that ‘brand’ is often one of their most valuable intangible assets, accounting for more than one third of shareholder value . The topic of ‘brand’ is now shifting upstream and increasingly ‘owned’ by the CEO and C-suite, rather than in a silo’d functional unit (i.e. marketing).
As a result, EY has an incorporated an offering on Brand Strategy into its SaT value proposition for both corporate and PE portfolio clients. This cross-regional and cross-sector capability will work across the corporate strategy, value creation and deal cycle to lead on any client challenges and opportunities requiring brand expertise. Focusing the upstream role of brand: how it positions the business to win; how it creates more value for shareholders. This is about helping CEOs strategically manage one of their most important intangible assets.
To build and scale the offering, SaT EMEIA Platform is looking to recruit talent into the team to support on building the pipeline and community; knowledge and methodology development; running engagements; thought leadership etc.

Role Responsibilities

In your role, you will have responsibility for;

• Primarily, working closely with the lead Partner for the practice to grow and build the offering across EMEIA, clients, and sectors.
• Running and supporting engagements as the ‘Brand’ expert – both leading client work and training teams on new methodologies.
• Running the SaT Brand Community across EMEIA – creating and building the community
• Supporting the development of thought leadership on a new topic area – both internally and externally
• Supporting senior colleagues on EY’s largest accounts cross-sector to shape questions and opportunities where brand is a core component.
• This means developing an understanding of the strategic agendas of large priority clients as well as defining how brand impacts/intersects
• Showing initiative and insight in the sourcing and use of information
• Absorbing new technical information quickly and developing a deep understanding of the strategic rationale for transactions and business decisions.
• Managing other colleagues.

Role Requirements

You will have knowledge and experience of the following:

• Background and prior experience within a Strategy firm of strategy/advisory part of Big 4 – including running engagements and firm building experience
• Ideally, but not essential, some prior experience on the brand topic
• Understanding or experience of Corporate Strategy, M&A, Value Creation
• Financial background enabling you to bring strong numerical and financial skills
• Proven presentation skills and an ability to work well with colleagues across a diverse range of geographies and seniority
• Drive, initiative, energy and enthusiasm

What We Offer

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

The Exceptional EY Experience. It’s Yours To Build.

Apply now.