The Opportunity

Within EY’s Clients & Industries function, the Demand Generation team is responsible for driving dynamic pipeline growth and customer acquisition. This is achieved through meticulously curated experiences, events, content, and activation strategies tailored to our strategic relationships and channels. Our approach is aligned with EY’s brand, market insights, priority initiatives, and client purchasing behaviors—ensuring we foster meaningful customer growth from an industry perspective.

The Go-to-Market Content Center of Excellence (CoE) plays a pivotal role in delivering high-quality assets, curated experiences, and activation programs that showcase EY’s capabilities and enable impactful client interactions. The CoE also fuels sales experiences through frictionless, AI-powered content management.

As a GTM Content Development Specialist, you will support the sourcing, development, and activation of high-quality go-to-market assets that align with client growth priorities, ensuring deliverables adhere to established standards and contribute meaningfully to go to market activities.

Key Responsibilities

In this role you will:

• Plan, prepare and execute assigned content requests including go to market asset development, content sourcing and harvesting campaigns and impact measurement.
• Contribute to content development initiatives aligned with client growth priorities.
• Assist in curating and activating go-to-market content and experiences to ensure relevance and accessibility for client servers.
• Apply governance standards and best practices to maintain consistency and quality.
• Use GenAI and analytics tools to support content creation and performance tracking.
• Collaborate with colleagues across Clients & Industries and partner functions (e.g., Industries, Accounts, Regions, SLs, G&I, BMC, Technology) to support content refinement.
• Contribute to a high-performing, inclusive team culture focused on continuous learning and development.

Skills & Attributes

• Demonstrated working knowledge of EY’s go-to-market strategy and Demand Generation products & services.
• Experience supporting content execution for Sector, Solutions, or Big Bets initiatives in alignment with business priorities.
• Ability to articulate the purpose and intended use of each of the go-to-market assets and curated experiences delivered by the CoE
• Strong organizational and coordination capabilities, with consistent attention to detail and deadlines.
• Effective written and verbal communication skills, with the ability to produce stakeholder-ready deliverables under guidance.
• Proficiency with Microsoft Office suite, GenAI tools (EYQ skills, Copilot etc) and EY’s content management tools (Adobe CMS, Workfront etc)
• Strong team player who is able to work effectively across functions and geographies.

What we look for

• Experience supporting content activities that contribute to business outcomes.
• Familiarity with the content lifecycle, including:
• Planning and gap identification
• Content creation and co-creation
• Editorial review
• Optimization and lifecycle management
• Curation and performance tracking
• Ability to work with stakeholders to align content with business priorities.
• Willingness to learn and adapt for better results.

Ideally you will also

• Bring experience working in a dynamic, fast-paced environment, where you have supported cross-functional initiatives, contributed to content planning and delivery, and explored emerging technologies—such as GenAI—to enhance outcomes. Ideally you will also be adept at simultaneously managing your work on multiple initiatives.