ABOUT GENERAL MILLS

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https://www.generalmills.co.in

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW

Function Overview

The Digital and Technology team at General Mills stands as the largest and foremost unit, dedicated to exploring the latest trends and innovations in technology while leading the adoption of cutting-edge technologies across the organization. Collaborating closely with global business teams, the focus is on understanding business models and identifying opportunities to leverage technology for increased efficiency and disruption. The team's expertise spans a wide range of areas, including AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain, SAP S4 HANA and Enterprise Architecture. The MillsWorks initiative embodies an agile@scale delivery model, where business and technology teams operate cohesively in pods with a unified mission to deliver value for the company. Employees working on significant technology projects are recognized as Digital Transformation change agents.

The team places a strong emphasis on service partnerships and employee engagement with a commitment to advancing equity and supporting communities. In fostering an inclusive culture, the team values individuals passionate about learning and growing with technology, exemplified by the "Work with Heart" philosophy, emphasizing results over facetime. Those intrigued by the prospect of contributing to the digital transformation journey of a Fortune 500 company are encouraged to explore more details about the function through the provided Link

Purpose of the role

The Digital and Technology team of General Mills India Centre is looking for a passionate and enthusiastic individual to manage Integrated Measurement initiatives at General Mills in capacity of Analyst specialized in media data. This role will report into Assistant Manager- Data Foundations, Commercial Operations in India and functionally collaborate with Global Enterprise Team, CMI OU Leads and various Vendor Partners. It is an Individual contributor role. In this role, the incumbent will lead efforts to harmonize media mapping across platforms to appropriate OU/Plans to provide leadership view on media spends & ROI, Planned Vs actuals, Paid vs Earned impression. This role would also support various data steward responsibilities such as maintaining Nielsen dictionary and harmonizing new products attributes for multiple categories for international markets.

KEY ACCOUNTABILITIES

• Keep track of media engagements for General Mills brands and maintain harmonized mapping process for weekly, bi-weekly, and monthly reporting.
• Understand different types of media data and platforms used by General Mills across vendors partners, build subject matter expertise and lead process improvement initiatives to improve time to value for data.
• Strong working knowledge of Media Data (Coupons/Social/Digital/Traditional) including exposure on Retail Media for measurement and optimization, comfortable in adopting new tool/technology leveraged by General Mills and agency partners & become an SME
• Partner closely with vendors, business teams, data foundation teams to ensure accurate and timely availability of media, point of sales and spend data for downstream measurement activity.
• Effectively communicate data issues, challenges and opportunities to business stakeholders, tech team and vendor partners
• Should be comfortable to work on large data sets, google research techniques to identify appropriate mapping for the products.
• Identify historical inconsistencies in mapping and take appropriate actions to rectify, assess change impact, sizing efforts & set clear expectation on implementation.
• Keep project notes and projects documents updated and verified.
• End to end project management on multiple projects that are in progress and planned.

MINIMUM QUALIFICATIONS

• Education – Full time graduation from an accredited university
• 3+ years of experience in Media data in CPG (or related) industry
• Fundamentals of Digital Marketing Courses or relevant digital marketing professional certification
• Proficiency in Advance Excel functionalities
• Proficiency in SQL and relational databases. Exposure to GCP, Big Query and data harmonization tool.
• Excellent analytical, prioritization skills, and communication skills
• Ability to manage multiple stakeholders/Vendors and businesses together
• Strong organizational skills and attention to detail.
• Continuous Improvement mindset
• Problem solving skill
• Skill proficiency expectations
• Expert level
  • Media experience
  • Data Harmonization
  • Advance excel / Reporting

• Intermediate level
  • GCP
  • SQL
• Basic level
  • Tableau

PREFERRED QUALIFICATIONS

• Bachelors/Masters /MBA from reputed institution, preferably in Digital Marketing,
• Integrated Measurement or Market mix modelling experience as data steward or analyst is preferred
• Technologies – Google Cloud Platform (GCP), Tableau, SAP, DDL/DML, RPA, ETL