Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What Your Role Is

We are looking for a passionate Senior Brand & Category Manager who, based in our Madrid office and reporting to the Marketing & Category Manager, will be in charge of the full implementation of the brand & category strategy in the market, including all the brand 4P’s in collaboration with the cross-functional and regional brand development teams. This role will manage a business between 21MM€ - 28MM€.

Key Responsibilities

• Builds, together with the Marketing & Category Manager, the annual brand plans and build the internal & external engagement strategies, from internal presentations with the commercial team, sales field force, customers trade stories & meetings, etc.
• Support JCP process and be the category vision ambassador internally and externally.
• Engage with Sales and Customers to execute all brand plans in all channels: assortment, promotional strategy, visibility and merchandising for all channels. Develop and drive a grow sales fundamental strategy.
• Builds robust NPD launching plan including commercial strategy (price, promotion, dist. etc), financial model and brand local adaptations.
• Builds and implements the 360 degrees activation plan for the brand, including promotions, in-store visibility, and media.
• Is the driver of brand insights, supporting the Marketing and Category Manager in the preparation of the monthly Category-Brand review: analyze market, GM and competitor´s performance, track sales by brand/segment and work along with KAMs to bring plans to accelerate growth, mitigate risk or close any deviation/gap.
• Control Marketing & Category budget.

Qualifications and Competencies

• Minimum Required: Bachelor’s Degree
• Preferred Level: MBA or other graduate degree
• Minimum 3 years of marketing/category experience in FMCG
• Commercial experience will be a great plus
• English C1
• Computer proficient with Microsoft Office
• Passion and resilience
• Personal and team management skills
• Very strong analytical skills, and execution focused
• Strong Growth and creative mindset
• Highly oriented to results

What You Will Bring To The Team

• Demonstrate your adaptability ability and teamwork
• Be able to think creatively with strategic insight
• Have excellent communication skills
• Be fluent in English (other languages Portuguese) is a plus
• Be prepared for an international career!

What You Get From Us

• Flexible and employee-focused work culture
• Equal Employment opportunities

At General Mills, we are committed to recruiting, retaining, developing and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Join us the General Mills team today - Hungry to Shape the Future.