ABOUT GENERAL MILLS

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https://www.generalmills.co.in

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW

Function Overview

GIC Sales Strategy & Intelligence team partners with our global General Mills sales teams in providing them with analytical horsepower and enable business continuity so they can focus on core activities – Selling, driving distribution gains and optimizing merchandising plans to deliver sales volume targets. We enable customer, pricing & promotion strategies across the global markets through our focused capabilities of Sales Execution, Trade & Strategic Revenue Management and Category Management. Teams within function are aligned to the above focused capabilities for each of our markets and each team member specializes in domains of Advanced Analytics, Visual Insights & Planogramming.

We are a family of Data analysts, Business analysts and Business Consultants with diverse opinions, cultures and passions and are united by our desire to serve the world by making food people love. We apply the principles of analytics to everything we do, constantly experimenting to discover new ways to add value to our stakeholders, customers and team members.

For more details about the Function please visit this Link

Purpose of the role

The Category Management Consultant will play a crucial role in driving data-driven decision-making and enhancing category management capabilities across the organization. This role requires a strong analytical mindset, excellent stakeholder management skills, and the ability to translate complex data into actionable insights. The consultant will leverage syndicated data sources and advanced analytical techniques to optimize assortment, distribution, shelf analytics, pricing, and go-to-market strategies..

KEY ACCOUNTABILITIES

·Drive Analytics & Advance Capabilities (50% of the time)

o Develop and implement advanced reporting solutions using syndicated data sources (Nielsen, IRI, and internal POS data).

o Conduct comprehensive data analysis, including assortment, distribution, volume, and competitive analyses, to identify key trends and opportunities.

o Perform in-depth shelf analytics, including pre- and post-analysis, category adjacency analysis, regional analysis, pricing optimization, and new product tracking.

o Translate complex data into actionable insights and recommendations for stakeholders, facilitating data-driven decision-making.

o Manage and analyze large datasets, ensuring data accuracy and integrity.

o Ability to handle large sets of data and covert it into actionable insights for stakeholders

o Marketing & cross selling capabilities at organizational forums

o Become an SME (Technical & Business) and partner with other experts to eliminate market knowledge gaps & drive success through collaboration.

·Stakeholder Influencing (30% of the time)

o Demonstrate effective stakeholder management to deliver high level of customer satisfaction via tangible outputs

o Agility of stakeholder engagement and management in the event of Organization Change or Repurposed goals

o Clarity in thought and communication of project outcomes, process/project outline, risk management, planning, implementation, iterations and measures of success

o Active and accelerated value creation - Identify business opportunities to find high impact business value, influence multiple stakeholders to see the value and effectively get a buy-in

o Aligning and getting alignment of Senior Leadership to drive the vision by working through multiple stakeholders, both internal and external

·Inculcate Continuous Improvement Mindset (20% of the time)

o Collaborate across boundaries in real time to learn and implement best-in-class techniques, pre-existing solutions, tools, platforms etc.

o Maintain a lens of continuous improvement for the projects, process & larger team - cross functional lens and overseas partnership included

o Design trainings based on needs of the team around key concepts, skills and applications and drive execution

o Develop SMEs within the team (including self) and secure cost savings by driving process transformation

o Participate actively in organizational initiatives and represent the function

o Collaborate across the organization to identify synergies, drive standardization & create HMM