Key Accountabilities

Brand Health Tracking across International Markets

· Assist in the coordination and execution of brand health tracking studies across markets or categories, ensuring timely data delivery and adherence to process.

· Conduct initial data checks for completeness, accuracy, and format alignment. Support in cleaning and preparing datasets for analysis and dashboard.

· Work with the visualization expert to format and load data into dashboards. Help review charts, templates, and automated outputs for correctness.

· Perform descriptive analysis of brand metrics such as awareness, consideration, usage, and equity. Flag anomalies or trends for deeper investigation.

· Help compile and format presentation decks and reports by populating charts, visuals, and preliminary insights.

· Liaise with internal teams (market, visualization) to collect inputs, clarify data needs, or respond to ad hoc information requests under guidance!

Primary Research

· Strong knowledge of quantitative research methods like Concept test, product test, brand tracking, Ad testing

· Responsible for designing questionnaires which answer key research objectives and programming these surveys on DIY platforms.

· Apply statistical techniques where appropriate to enhance the analysis output.

· Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence.

Minimum Qualifications

· 2-4 years of relevant market research experience including experience in client management, questionnaire design, data analysis and reporting

· Solid understanding of brand health frameworks and tracking methodologies

· Proven ability to turn data into stories that drive business action.

· Confident presenter and communicator, capable of influencing decisions at multiple levels

· Master’s degree or MBA with specialization in Marketing or Market research

· Must have strong written and verbal communication skills to effectively interact with stakeholders and team members.

· Should have experience in quantitative research, and brand health tracking, either at a brand side or agency side

· Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills.

Preferred Qualifications