Sr Analyst, Brand Health Tracking - Consumer Insights - International

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we’ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com

General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services.For more details check out https://www.generalmills.co.in

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.

Our mission in CMI is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.

We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

CMI in General Mills India Center is a part of General Mills Strategy and Growth Organization, working as extensions of Consumer Insights and Commercial Measurement and Revenue Analytics central organizations, to deliver insights and analytics across all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle).

We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.

We are looking for a detail-oriented and data-savvy Brand Health Tracking Specialist to join our CI – International team in CMI, General Mills India Center. In this role, you will support the setup, coordination, and ongoing delivery of brand tracking across 28 country-category combinations in international markets. You will play a key part in ensuring tracking excellence—managing data quality, analysis, and insight delivery that informs brand performance, equity, and marketing effectiveness. This is a hands-on, execution-heavy role ideal for someone who thrives on turning complex datasets into simple, actionable insights for business partners across global markets. You will be working closely with a Business Intelligence developer to design, develop, and manage the reporting suite.

This is an Individual contributor role, and will report to Consumer Insights Manager, International in the CMI org.

Why Join Us:

· Be part of a high-impact transformation across a critical Business Segment.

· Partner with international markets and make a tangible impact on brand and business strategy.

· Join a forward-thinking organization investing in consumer-centricity and insights-driven decision making.

Key Accountabilities

1. Tracking Program Management

• Manage and coordinate monthly and quarterly brand health tracking studies across 28 market-category combinations.
• Oversee data integration, validation, and data check and cross-market co-ordination to ensure accuracy and consistency across markets.
• Support in transitioning tracking operations from external vendors to in-house systems and processes.

2. Dashboard Design, KPIs & Reporting Frameworks

• Be the SME to guide the development and maintenance of standardized tracking dashboards developed by a BI team member.
• Generate regular and ad hoc reports summarizing brand performance trends, key KPIs, and changes in brand equity or perception.
• Ensure timely and consistent reporting cadence in line with global stakeholder expectations.

3. Data Analysis & Insight Delivery

• Analyze brand funnel metrics, awareness, consideration, preference, usage, and brand equity measures to identify patterns, opportunities, and threats.
• Support analysts on development of concise insight summaries and executive-ready reports.
• Highlight performance drivers and provide context across markets to guide marketing and brand strategy.
• A compelling storyteller: dentify leading indicators of brand performance and translate findings into actionable recommendations on brand positioning, product strengths, and areas for improvement to support brand strategy and planning.
• Work with the markets to understand the scope of creating benchmarks and create action standards for various categories
• Integrate brand relevance tracking metrics with market performance data (e.g., sales, share, distribution) to deliver a holistic view of brand health and identify strategic growth opportunities!

4. Process Optimization & Documentation

• Collaborate with the Insights Manager to streamline methodologies, sampling frameworks, and questionnaire designs.
• Create and maintain SOPs, data dictionaries, and knowledge bases for internal tracking operations.
• Identify and recommend automation or technology solutions to improve workflow and delivery.

5. Stakeholder & Team Collaboration

• Work closely with internal brand insights teams, marketing stakeholders, and international market leads to ensure relevance and utility of tracking data.
• Collaborate with peers in the tracking team to support capacity management, coverage, and knowledge sharing.

6. Agency / Vendor Management

· Serve as the primary point of contact for vendor coordination, facilitating regular check-ins, feedback loops, and issue resolution!

· Lead the conversation to ensure the methodologies/ research design are consistent across markets and comparable.

Minimum Qualifications

· 7-8 years of full-time experience in Consumer Insights or Market Research (agency or client side), with 4–7 years of experience in brand health tracking, preferably within CPG/FMCG.

· Strong working knowledge of brand health frameworks (e.g., awareness, consideration, equity, advocacy).

· Hands-on experience with syndicated or custom brand tracking tools (e.g., Kantar, Ipsos, Qualtrics).

· Proficient in Excel, PowerPoint, and user knowledge of at least one BI or data visualization tool (e.g., Power BI, Tableau).

· Analytical mindset with an eye for detail and storytelling ability.

· Excellent organizational skills to manage multiple projects with high data volumes across geographies.

· Bachelor's or Master’s degree in Marketing, Business, Statistics, Psychology, or a related field.

Preferred Qualifications