Co-Op Student - Sales & Marketing, OnStar
Hybrid: The position does not require an employee to be onsite full-time to perform most effectively. The employee's role enables them to work at a GM facility, or off-site as frequently as needed or desired.
The OnStar team is seeking a driven individual to support and accelerate the rapid subscription growth along with supporting key product launches in Canada. You will actively collaborate with the marketing, product, and analytic teams to execute customer acquisition plans, enhance our market brand visibility, track key product launch milestones, and achieve financial performance.
We are looking for a candidate who is passionate about driving results and adept at executing strategies that attract new users. The ideal candidate should be enthusiastic about spearheading innovative projects and devising comprehensive plans to boost consumer awareness and lead generation. Leveraging all available resources and analytics, you will play a pivotal role in developing and executing tactics to identify and engage new target audiences effectively.
Some key tasks include
- Working alongside marketing manager to conduct research, and perform in-depth statistical analysis of monthly subscriber numbers and growth trends (retention/remarketing/churn)
- Conduct competitive research to identify product comparisons, competitive advantages, and potential opportunities (comparing all market OEs)
- Forecast and track monthly subscriber numbers, conducting data analysis for growth insights
- Develop innovative go-to-market ideas and a 24CY acquisition calendar to ensure a strategic approach to attracting new customers.
Required Skills/ Qualifications:
Pursuit of a Bachelor's degree (3rd and 4th year students Sales & Marketing) or in similar discipline
Able to work fulltime, 40 hours per week in Canada, and for 8 month term (2-3 consecutive semesters) starting May 2024
This position presents an excellent opportunity for a highly motivated, dynamic, and ambitious individual seeking to work in a thriving subscription business at GM Canada
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statement
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.