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Brand Specialist

General Motors

General Motors

This job is no longer accepting applications

See open jobs at General Motors.
São Caetano do Sul, State of São Paulo, Brazil · São Caetano do Sul, State of São Paulo, Brazil · Brazil · São Paulo, SP, Brazil
Posted on Saturday, February 10, 2024

Job Description

  • Working with Regional Product team, develop the Annual Regional Marketing Plan and adjustments if needed based on business results and kpi’s for the product platform for South America

  • Coordination of the communication process guidelines, such as one-pager, positioning and campaign

  • Development of the Regional Master Campaign for the platform, from the one single Briefing up to getting the Campaign ready, involving the different Markets, negotiating with them, and finding the best consolidation of the regional needs

  • Ensure projects involvement of content, media, digital and agencies

  • Interaction & Instruction to all Marketing teams of the region regarding the product platform

  • Ensure product platform alignment with Chevrolet Brand Essence

  • Ensure Global and Regional Assets maximization, from the briefing to the final usage

  • Coordinate regional budget control of the product platform, from the needs to the final production, including internal transferences if needed searching cost efficiency


Additional Job Description


  • Degree in Advertising, Communication, Marketing, Administration or related

  • Experience in brand building, advertising (on/off), communication (internal/external), events, marketing, business administration or related

  • Experience in working with communication, advertising or events suppliers and agencies.

  • Proactivity, organization, discipline, strategic vision, result orientation, interpersonal relationship, teamwork.

  • Advanced English (mandatory) and Spanish.


About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

This job is no longer accepting applications

See open jobs at General Motors.