Content and Experience Marketing Analyst
Propose and collaborate with Brand Specialists and Product Team in the definition of brands and nameplates strategy under your responsibility, including annual marketing plan and tactical execution.
Guarantee local execution alignment with the regional nameplate strategy
Responsible for briefing, directing, and executing local campaigns, projects, and experience activations on and offline.
Responsible for metrics definition and kpis follow-up for its nameplates in the short and long time, sales, ad tracker, research, brand health.
Responsible, along with the area leadership for the approval and results of the projects.
Work together with related areas such as product, sales, research to anticipate the demands and strategies of your platforms.
Lead the execution of the projects with the internal and external areas, suppliers, legal, purchase, etc.
Additional Job Description
Degree in Advertising, Communication, Marketing, Administration or related
Experience in advertising (on/off), communication (internal/external), events, marketing, business administration or related
Experience in working with communication, advertising or events suppliers and agencies.
Proactivity, organization, discipline, strategic vision, result orientation, interpersonal relationship, teamwork.
English advanced (mandatory), spanish desirable.
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.