Job Description

The Role

• To regularly update the new product launch readiness and monitor the launch execution progresses to ensure new car smooth launch. In order to maximize the cross-functional teams collaborations, you are required to successfully steer the execution of GTM strategy and define action plan should there be deviation.​

• In this position, you will also play an important role to develop the GMPI product go-to-market strategy collaborating with cross functional team to support the business growth.​ It serves as a high-level guideline to set a strategic launch framework for all related business stakeholders.

• We are looking for a dedicated manager with strong passion for auto industry and business acumen for such role.

What You’ll Do

• Responsible for the development of new model go-to-market strategy as well as launch process & milestone planning to manage the launch readiness cadence
• Communication with cross function teams among GMPI business team (Marketing/Sales/Engineering…) and manage new product launches programs to achieve flawless launch
• Taking lead to drive the cross functions collaborations and manage conflicts to secure an efficient launch readiness management
• Taking lead to organize key GVDP and launch gateway review to assess the overall launch readiness status, highlight the risks and align the reactions
• Take over ad-hoc launch related business and offer cross-functional support when needed

• Contribute to seeding the accurate brand message across the global organization, dealerships, media outlets, agencies, etc.

• Ensure that all creative marketing materials adhere to strict brand guidelines.

• Conduct market research and analyze data to gain marketing insights and uncover key consumer insights and competitive opportunities.

• Brainstorm and develop creative marketing campaigns for various GM products including vehicles, accessories, parts, services, etc.

• Liaise with external vendors to execute promotional events and campaigns.

• Maintain and update corporate creative content.

• Build and manage relationships both internally and externally i.e.; CRM, agencies, GM partners, etc.

• Undertake related tasks as assigned.

Additional Job Description

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree or above

• Great passion for auto industry

• Proven experience in key functions including Product Marketing/Marketing & Communication/Sales/Retail, etc. is referred

• Rich experience of new car launch management and cross functions coordination with more than 5 years of related hands-on experience

• Drive business with an entrepreneur mindset and handle ambiguity with self-motivation

• Strong business mindset with result-driven purpose

• Business acumen, structured thinking, and efficient output

• Good at cross-functional communication and interaction

• Proficient English in written and spoken

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.