Product Marketing Manager, Ads Marketing
Product Marketing Manager, Ads Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing with working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience in managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience with Business-to-Business (B2B) programs including campaigns utilizing social media platforms.
- Knowledge of Google’s suite of ad solutions for Search, YouTube and Apps.
- Ability to communicate in Thai, Vietnamese or Bahasa fluently to interact with the local stakeholders.
- Excellent communication and presentation skills, with the ability to communicate cross-functionally.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.Responsibilities
- Identify and develop marketing strategies and plans to drive product adoption of Google Ad Solutions by digital marketers in Southeast Asia.
- Ideate, develop, and execute product education initiatives to enable practitioners with digital marketing skills inclusive of Google Ad solutions for Search, YouTube and App Solutions.
- Create a local point of view and go-to-market strategies on global narratives around Google Ad solutions and new product launches.
- Grow engagement of advertisers and agencies in Google’s primary content marketing channels, such as Think with Google and product newsletters.
- Manage Google owned and third-party events (e.g., virtual or in person) that bring together advertisers and agencies to support business growth across markets.
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