Senior Product Marketing Manager, GTM, Ads Marketing, APAC

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, measurements, product marketing, brand marketing, social).
• 2 years of experience managing people or teams.

Preferred qualifications:

• Experience with data analytics (e.g. SQL).
• Understanding of Google's position, and ability to determine the way to position products in the market as well as understanding of the search and online advertising markets.
• Ability to communicate the outcomes of analyses to non-technical audiences.
• Ability to manage priorities from stakeholders across multiple markets.
• Ability to manage cross-functional teams to increase company business growth and awareness through marketing efforts.
• Interest in online advertising, digital media consumption patterns and branding measurement.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Supervise the design and implementation of analyses across internal and external data sources. Work with regional and local ads marketing teams to support their campaign performance and measurement needs to help them understand the effectiveness of their programs, in partnership with global.
• Translate data into simple concepts, integrating the technical skills with an interest and passion for storytelling and marketing.
• Collaborate with market and global teams to define and improve the GTM operations across tools, infrastructure and processes.
• Enhance Ads marketing resources by identifying opportunities to align across customer segments, to grow across the region.
• Engage with local and global teams to surface the opportunities and challenges of APAC, and collaborate to adapt global/regional programs, as well as contribute back by applying learnings from local market teams.