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Senior Planner, Programmatic

Horizon Media

Horizon Media

Los Angeles, CA, USA
Posted on Saturday, April 6, 2024

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.


What You’ll Do
35% Strategic Planning

  • Lead the development and presentation of strong programmatic media plans

  • Responsible for vendor communication in support of media plan build out

  • Build campaign media plans with a clear understanding of target business objectives

35% Activation Management

  • Build, QA, and optimize campaigns across multiple DSPs. Familiarity with The Trade Desk, DV360, and Yahoo DSP preferred.

  • Responsible for identifying and recommending potential strategic pivots and optimizations, lead stakeholder collaborations

  • Maintain relationships with external partners (vendors, DSPs, etc.)

20% Learning and Development

  • Work closely with Supervisor to build and grow leadership skills (I.e. delegation, task management)

  • Continue to finetune programmatic strategy and optimization concepts, technology and tasks; maintain a steep and steady learning curve toward subject-matter expertise

  • Continue advancing and developing your knowledge of planning tools, processes and systems

10% Mentorship

  • Contribute to junior team member(s) development (train Assistant Planners and Planners, onboard new Senior Planners)

  • Provide constructive feedback and education on best practices, programmatic media principals and industry at large

  • Contribute to performance management, work closely with Supervisor to identify goals and opportunities for junior team members career development

  • Participate in interview process for Assistant/Planner roles

Who You Are

  • A dot connecter, able to marry strategic thought and tactical objectives

  • Eager to advance problem solving skills, with the ability to be solutions oriented

  • A self-starter strong writer and communicator

  • A detailed oriented individual

  • An independent worker with strong time management and organization skills

  • A desire to be nimble and flexible to succeed in a fast-paced environment

  • A strong team player, willing to roll up your sleeves

  • A business mature individual

  • Eager to guide and mentor team members

  • A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

  • 2+ years previous vendor planning experience

  • Solid understanding of programmatic planning

  • Understanding of media math and advertising terminology

  • Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process

  • Curious about advanced data processing and analytics

  • Proficiency in functions of DSPs

Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations

Physical Activity and Work Environment
This role does not require physical activity


The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$75,000.00 - $85,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.